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Our Response to COVID-19

From the desk of 100% PURE™ founder and CEO

Written by: 100% PURE ®

Dear 100% PURE™ Customers,

Given what we know today, we believe it is our duty as an ethical business to do what we can to slow the spread of COVID-19, and minimize its impact on our community.

The health and safety of our customers and employees is and will always be our top priority. As such, we have made the decision to temporarily close all 100% PURE™ stores. This temporary closure is effective as of Wednesday, March 18th 2020.

We have also implemented remote work for employees stationed in our corporate offices. Amidst these transitions, we are working collaboratively in determining how to best support each and every one of our employees.

Our team is standing by to support you with shopping assistance for product information, color-matching, and more at 844-PURE-100 or by email at

We will continue to closely follow the latest guidance from the CDC, WHO, local governments, and public health agencies to ensure that we are navigating these challenging circumstances with everyone’s health and wellbeing in mind.

Please take care of yourself, your families, and the ones you love. Our thoughts are with all those who have been affected by COVID-19, and as always, we thank you for your continued support and for being a 100% PURE™ customer.

Ric Kostick
Founder and CEO

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