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Celebrating Our Original Bestsellers

These products were some of the first to carry the name "100% PURE®", and they've stuck around for a reason. Let's face it, you can't improve on perfection.


Fruit Pigmented® Pretty Naked Palette
$47.00 Regular price


Fruit Pigmented® Ultra Lengthening Mascara - Black Tea
$26.00 Regular price


Coffee Bean Caffeine Eye Cream
$26.00 Regular price


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