Silicone-free, vitamin and antioxidant-infused, luminous primer makes cosmetic application last longer and flawless; fills in lines for smoothness while light-reflective pigments diffuse flaws and illuminate for a healthy, glowing complexion.
Our original Pretty Naked Palette is a beloved 100% PURE beauty staple! This fruit pigmented® palette celebrates soft, neutral tones to enhance and beautify without looking too made-up. Includes eyeshadows, blush, and luminizer colored from vitamin rich fruit and vegetable pigments -- not synthetic dyes. Palette includes:
Pink Champagne: Pink luminescent powder with pearly-gold shimmer
Pretty Naked: Peachy nude blush
Flax Seed: Pale pink-nude eye shadow with taupe undertone
Toffee: Taupe-grey eye shadow with silver undertone
Chestnut: Rich, bronze-chocolate eye shadow with rosy undertone
Concealers made with caffeine-rich green tea, green coffee and concentrated with potent anti-aging vitamins, antioxidants and nourishing rosehip oil. Made with pigments from fruits and vegetables. Does not contain synthetic chemicals, artificial fragrances or any other toxins. Truly, 100% Pure.
Maracuja oil from passion fruit makes for a luscious, lash volumizing mascara formula that won’t clump or flake. Infused with lash conditioning vitamins and deeply pigmented by tea, cocoa, and coffee beans -- not synthetic dyes. Fitted with a tapered oval tip for creating dramatic volume and coating each lash in healthy conditioners and stunning natural pigment. Dark Chocolate is a deep, cocoa brown.
100% PURE's innovative formula ensures your lip color always looks vibrant, rich and full, never dry. Formulated with healthy fruit pigments and a nourishing blend of cocoa butter, shea butter, and vitamin E to moisturize while providing intensely rich color. Sandstone: a camel nude, matte, opaque & long-wearing lipstick.
Anti-aging, super moisturizing lipstick concentrated with pomegranate oil and shea butter to keep lips super soft and youthful. Colored from antioxidant and vitamin-packed fruit pigments, not synthetic dyes. Truly 100% PURE: no synthetic chemicals, synthetic dyes, chemical preservatives, or any other toxins. Calendula is a coral pink nude.
Our Lip Caramel collection flaunts luscious, silky smooth coverage and intense saturation of color to give you bold, gorgeous lips. These natural liquid lipsticks are colored from fruit and achiote seeds, on a base of lip-softening pomegranate oil and cocoa butter. Butterchew is a pinky brown nude.
This 100% PURE formula was designed for double duty, as both a cream blush and lip tint. Made with vibrant fruit pigments in a base of moisturizing shea and cocoa butters, for ultimate skin and lip-softening. Highly concentrated with anti-aging vitamins and antioxidants. Shimmery Cocoa Berry is a plum-toned, deep bronze-coral.
Smooth and velvety satin eye shadows leave your eyelids soft, moisturized and nourished with vitamins, antioxidants and other nutrients that are good for your skin. Free of chemical preservatives, artificial fragrances, and synthetic chemicals. Colored with pigments from antioxidant-rich fruits and vegetables. Bahamas: a cool medium pink nude sheen.
The cruelty-free eye shadow brush can wedge into the tiniest creases to blend and soften any edges. The long handle keeps your hand far from your face, allowing you to see exactly where you are applying.