Our Natural Ingredients
All 100% PURE™ formulations adhere to strict purity standards and will never contain harsh or toxic ingredients
We source our pigments from fruit, vegetables, tea, and cocoa to avoid commonly used FD&C colorants and heavy metal dyes
Our commitment to animal welfare means that we will never, EVER test on animals – and that our products will always be certified cruelty-free
We go through a painstaking process to make sure each ingredient sourced is never animal sourced
How We Define Natural:
An ingredient or formula composed of plant, mineral, and/or marine vegetation that undergoes chemical changes due to biological processes such as fermentation, distillation, and cold processing