Deeply moisturizing shampoo gently cleanses while restoring essential nutrients and hydration to dry, thirsty hair. Made with supremely hydrating aloe vera, rose hydrosol, and cucumber to quench thirsty strands. Coconut oil and seaweed collagen lock in essential moisture to restore healthy bounce and shine. This natural shampoo formula also includes horsetail plant to restore hair strength, and nourishing biotin to support healthy growth and volume. This sulfate-free shampoo is safe and gentle enough for color treated hair.DirectionsUsing fingertips, gently massage into scalp. Rinse thoroughly with lukewarm water.Size16 fl oz / 474ml
Every ingredient we use is beneficial, here are a few:Argan OilArgan oil provides intense moisturization and skin healing benefits.HorsetailHorsetail strengthens nails and heals skin.BiotinBiotin enhances hair and skin health.Seaweed CollagenSeaweed Collagen boosts collagen production and elasticity.Rose HydrosolRose Hydrosol tones skin and tightens pores.
Complete list of ingredients:Aloe Barbadensis (Organic Aloe Vera) Leaf Juice*, Rosa Centifolia (Organic Rose Hydrosol)* Flower Water, Sodium Cocoate (Saponified Coconut) Oil, Seaweed Collagen, Vegetarian Glycerin, Plant Cellulose, Citrus Aurantium Sinensis (Orange) Fiber, Biotin, Extracts of Camellia Sinensis (Organic Green Tea) Leaf*, Cucumis Sativus (Cucumber) Fruit, Matricaria Chamomilla (Chamomile) Leaf, Equisetum Arvense (Horsetail), Symphytum officinale (Comfrey) Leaf, Urtica Dioica (Nettle), Argania Spinosa (Argan) Oil, Natural Fragrance, Lonicera Caprifolium (Japanese Honeysuckle), Sodium Hyaluronate (Hyaluronic Acid) * Certified Organic
Natural ingredients may vary in color and consistency
I really, really love this shampoo. I had to switch my last shampoo because my hormones changed my hair, I guess. So I decided to try this one since my strands lacked moisture. I rarely have frizz issues anymore and you can tell my hair cuticles are loving this shampoo. I will keep buying. Please don’t discontinue this product 100% pure! You’ve already discontinued all my other favs and I need this for my hair.
Great shampoo leaves hair clean and does not irritate my scalp. Highly recommend
Unsure and troubled
I have used this product exclusively for many years. It has always been milky/pearlescent (as pictured in the old packaging). However, the new larger size in a different-shaped bottle arrived -- and lo and behold - it's CRYSTAL CLEAR. Every rep is trained to say that there has been no change in the formula... but ... "clearly" (pun intended) there HAS been a change in the formula! For better or for worse remains to be seen, so I have it only 3 stars instead of the normal 5. But I'm greatly displeased with the lack of transparency/honesty. It really disappoints and troubles me... about what other things there might not be 100% honestly on. What's more -- I was told twice I would get a call back from a manager about it --- and that never happened. :/
This is a great shampoo. I must admit, I do like *every* shampoo and conditioner I have tried from 100% Pure.
Best natural shampoo
Cleans well without drying
By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.