Our original Pretty Naked Palette is a beloved 100% PURE beauty staple! This fruit pigmented® palette celebrates soft, neutral tones to enhance and beautify without looking too made-up. Includes eyeshadows, blush, and luminizer colored from vitamin rich fruit and vegetable pigments -- not synthetic dyes. Palette includes:
Pink Champagne: Pink luminescent powder with pearly-gold shimmer
Pretty Naked: Peachy nude blush
Flax Seed: Pale pink-nude eye shadow with taupe undertone
Toffee: Taupe-grey eye shadow with silver undertone
Chestnut: Rich, bronze-chocolate eye shadow with rosy undertone
Maracuja oil from passion fruit makes for a luscious, lash volumizing mascara formula that won’t clump or flake. Infused with lash conditioning vitamins and deeply pigmented by berries, cocoa, and coffee beans -- not synthetic dyes. Fitted with a tapered oval tip for creating dramatic volume and coating each lash in healthy conditioners and stunning natural pigment. Blackberry is a deep, neutral purple.
This 100% PURE formula was designed for double duty, as both a cream blush and lip tint. Made with vibrant fruit pigments in a base of moisturizing shea and cocoa butters, for ultimate skin and lip-softening. Highly concentrated with anti-aging vitamins and antioxidants. Sugar Plum Sheer is a plum bronze berry.
100% PURE's innovative formula ensures your lip color always looks vibrant, rich and full, never dry. Formulated with healthy fruit pigments and a nourishing blend of cocoa butter, shea butter, and vitamin E to moisturize while providing intensely rich color. Aubergine: a deep eggplant, matte, opaque, & long-wearing lipstick.
Anti-aging, super moisturizing lipstick concentrated with pomegranate oil and shea butter to keep lips super soft and youthful. Colored from antioxidant and vitamin-packed fruit pigments, not synthetic dyes. Truly 100% PURE: no synthetic chemicals, synthetic dyes, chemical preservatives, or any other toxins. Poppy is a bright, blood red.
Keep skin hydrated and supple while providing lightweight coverage from natural fruit and vegetable pigments with 100% Pure's Bamboo Blur Tinted Moisturizer. Skin-nourishing ingredients like pomegranate and avocado seed oil provide antioxidants and moisture, while purely natural bamboo silica diffuses pores, smoothes fine lines and creates a divine, soft-focused look. Lightly set this tinted moisturizer with a small amount of Bamboo Blur Powder for a delicate, airbrush style finish.
With an ultra-moisturizing base of organic avocado, shea, and cocoa butters, these lip butters leave lips nourished, silky soft, and delightfully infused with vitamin-rich fruit and berry pigments. Strawberry is a semi-sheer, medium earthy red.
Fruit pigments infuse a moisturizing base of avocado and cocoa butters to deliver soft, gorgeously colored lips. The 100% PURE Lip Glaze collection will give lips a light wash of fruit-pigmented color while nourishing your lips with vitamins and antioxidants. Cabernet is a deep, brick red.
Our Lip Caramel collection flaunts luscious, silky smooth coverage and intense saturation of color to give you bold, gorgeous lips. These natural liquid lipsticks are colored from fruit and achiote seeds, on a base of lip-softening pomegranate oil and cocoa butter. Plum Wine is a deep, purple wine.