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Maracuja Mascara

All About Balms

10 Makeup Artists Share Their Best Tricks for Choosing the Right Lip Color

Once Upon a Wrinkle

The Break Up

All About Brows

Maracuja Air Cushion Foundation

Vitamint Fruit Pigmented Sheer Lip Color

First Day of Summer

9 Weekends of Summer

Honey Cream Wash

Happy Red Rose Day

Facial Cleansing Brush

Honey Cake Soap

Caffeine Mask

Be Summer Ready

Aloe Vera – Facial and a Margarita

May Top 10 Products

Spring Cleansing!

Earth Day, Everyday!

Pamper yourself

Pure Real Ingredients

Difference between Eye Creams and Face Creams

2015 Spring Makeup Trends

Beauty Greenwashing

100% Pure Loves Back

we ♥ our customers

EARTH DAY: Using soy and vegetable inks

PRODUCT OF THE WEEK: Kelp & Mint Volumizing Shampoo and Conditioner

PRODUCT OF THE WEEK: Rose and Calendula Water Serum

100% Pure Fruit Pigmented Lip Glaze Swatches

What We Love: 100% Pure Fruit Pigmented Mascara

100% Pure Lip Gloss Swatches

100% Pure Tinted Moisturizer Swatches

Hydrate

Fruit Pigmented Cosmetics

How To Use A Cleansing Oil

How Dehydration Affects Your Skin

Sun ~ Undo the Damage

Wear Pink Grapefruit and Look 6 Years Younger!

100% Pure All Natural Mascara

Tahitian Vanilla

SPF Sun Protection

Every Day is Earth Day at 100% Pure

SPF Skincare

Super Fruits

Fruit Pigments

Get A Flawless Face with the Luminous Primer & Foundation Duo

Feed

The Science Behind Vitamin C's Anti-Aging Properties for the Skin

The Importance of Mascara in Achieving a Flawless Makeup Look

The Benefits of Clean Beauty for Your Hair and Scalp

Peptides vs. Retinoids Which is Best for Your Skin

6 Ways to Tackle Enlarged Pores

Real Talk: Can Vitamin C Really Clear up Your Acne?

The Science of Peptides in Skincare: How They Work and Their Benefits

Bakuchiol for anti-aging Does it really work

Build a Routine Around Your Vitamin C Serum

The Potential of Rosemary Oil for Treating Hair Loss and Baldness

Mascara 101: How to Choose the Right Formula for Your Lashes

The History of Lipstick & What is Lipstick Made Out of?

Greenwashing in Cosmetics - Who are you Trusting?

Your Guide to Face Oils

Fruit Pigmented® Makeup Palette Guide

The Negative Effects of Air Pollution on Your Skin

Beauty & Testing, 100% PURE’s practices

100% PURE’s Brand Promise Guarantee

5 Benefits of Using Witch Hazel on Your Skin

Skin Rejuvenation Season

Let’s Talk About Preservatives in Cosmetics

Rosemary Oil For Hair Growth

100% PURE Company History & Overcoming Challenges

Understanding Antioxidants in Skincare

Vitamin C The Ultimate Skincare Guide

Is Bakuchiol A Better Alternative to Retinol?

Scalp Care Is the New Skin Care

Gratitude Vs. Thankfulness: Is There a Difference?

How To Make (and keep) Your New Year’s Resolution

What are Enzymes in Skincare and How do you Use Them?

7 Ways To Make Your Hair Grow Faster and Stronger

Here’s what happens to your skin when you sleep in makeup

Calendula - The Sensitive Skin Savior!

BB Cream vs. CC Cream - What’s the Difference?

How To Remove Blackheads Safely and Effectively

What is Skin Purging?

7 Ways To Get Into The Christmas Spirit

What Is Potassium Sorbate?

Is Moisturizer Actually Bad For Your Skin? (Hint - It's not!)

What’s the difference between facial serum and facial moisturizer

3 Steps To Get A Holiday Glow

Our Favorite Cleansers - You Need To Add These To Your Skincare Routine

Achieve Long, Voluminous Lashes With these Mascaras

How To Quickly Treat Dry Under Eyes

5 Ways To Boost Your Mood Right Now

How To Use Aloe Vera For Hair Growth & Thickness

5 Beauty Benefits of Pomegranate Seed Oil

An Exploration of Tremella Mushroom Skin Care

Parched Skin? These Products Are Hydration Heroes

Simple Steps of How to Use Body Scrub to Get Great Skin

Makeup

All About Lips

News

Does Gel Nail Polish Damage Your Nails?

Should You Try Sugaring Hair Removal?

Try a Trendy Twist on Nude Makeup

Chemical Vs. Natural Astringents

Product Spotlight

NEW Yerba Mate SPF 30 Facial Mist

SPF 15 Lip Balm

Mattifying Primers

Kelp & Mint Volumizing Shampoo and Conditioner

BEFORE YOU CHECKOUT

Unlock Free Samples

GET 2 FREE SAMPLES WITH ANY $25 PURCHASE.

Hand Sanitizer Gel Sample Packet

Available in US only. Unavailable for expedited shipping.

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Hand Sanitizer Gel Sample Packet

Fragrance-free gel sanitizer that helps reduce disease-causing bacteria while providing lasting hydration with aloe vera juice.

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Kelp & Mint Shampoo Sample Packet

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Kelp & Mint Shampoo Sample Packet

Hydrating and invigorating shampoo gently purifies while adding bounce, body, and luster. Kelp thickens and strengthens while seaweed collagen adds shine.

Hydra Drench Cream Sample Packet

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Hydra Drench Cream Sample Packet

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Green Tea EGCG Cream Sample Packet

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Green Tea EGCG Cream Sample Packet

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Blood Orange Shower Gel Sample Packet

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Blood Orange Shower Gel Sample Packet

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2nd Skin Foundation: Shade #3 Sample Packet

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2nd Skin Foundation: Shade #3 Sample Packet

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2nd Skin Foundation: Shade #4 Sample Packet

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2nd Skin Foundation: Shade #4 Sample Packet

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2nd Skin Foundation: Shade #5 Sample Packet

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2nd Skin Foundation: Shade #5 Sample Packet

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Tinted Moisturizer: Golden Peach Sample Packet

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Tinted Moisturizer: Golden Peach Sample Packet

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Tinted Moisturizer: Peach Bisque Sample Packet

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Tinted Moisturizer: Peach Bisque Sample Packet

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Tinted Moisturizer: Sand Sample Packet

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Tinted Moisturizer: Sand Sample Packet

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Mattifying Primer Sample Packet

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Mattifying Primer Sample Packet

Skin healthy ingredients make this the perfect makeup primer for both face and eyes, to soften and smooth skin before you apply makeup.

Charcoal Clay Cleanser Sample Packet

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Charcoal Clay Cleanser Sample Packet

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2nd Skin Foundation: Shade #2 Sample Packet

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2nd Skin Foundation: Shade #2 Sample Packet

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Luminous Primer Sample Packet

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Luminous Primer Sample Packet

This primer uses light reflective pigments to make skin look more radiant, enhance luminous foundations, and blur imperfections.

Burdock & Neem Shampoo Sample Packet

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Burdock & Neem Shampoo Sample Packet

Purifying formula unclogs pores, stimulates circulation, and alleviates dryness, itching, and flaking. With added hydration for healthier scalp and hair.

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Tinted Moisturizer: White Peach Sample Packet

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Tinted Moisturizer: White Peach Sample Packet

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Multi Vitamin Serum Sample Packet

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Multi Vitamin Serum Sample Packet

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