Luminous Primer

$45
1622 reviews
Silicone-free, antioxidant infused primer diffuses pores and illuminates with light reflective pigment while giving flawless, long lasting cosmetic application.
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    • For All Skin Types
    • Made in USA
    WHAT IT IS: Silicone-free, antioxidant infused face primer diffuses pores and illuminates, while creating a base for flawless, long lasting makeup application. This dewy and glowy primer uses light reflective pigments to make skin look more radiant, enhance luminous foundations, and blur imperfections.Made with anti-aging resveratrol, nourishing vitamin E, and intensely hydrating aloe. 
    SIZE: 1 fl oz / 30 ml
    HOW TO USE: Apply evenly to clean or moisturized skin. Allow to set for 90 seconds, then follow with makeup application.
  • KEY INGREDIENTS
    Product Page Key Ingredients: Vitamin E (Tocopherol)
    Vitamin E (Tocopherol)
    Vitamin E restores and protects from free radical damage.
    Product Page Key Ingredients: Aloe
    Aloe
    Aloe heals and recovers.
    Product Page Key Ingredients: Avocado
    Avocado
    Avocado softens and moisturizes.
    Product Page Key Ingredients: Green Tea
    Green Tea
    Green Tea tones and protects with antioxidants.
    Product Page Key Ingredients: Resveratrol
    Resveratrol
    Resveratrol is a potent antioxidant that protects against signs of aging.
    COMPLETE LIST OF INGREDIENTS: Aloe Barbadensis (Organic Aloe Juice) Leaf Extract*, Simmondsia Chinensis (Jojoba) Seed Oil, Jojoba Esters (Wax), Oryza Sativa (Rice) Starch, Tocopherol (Vitamin E), Sodium Ascorbate (Vitamin C), Euphorbia Cerifera Cera (Candelilla Wax) Extract, Camellia Sinensis (Green Tea) Leaf Extract, Red Wine Resveratrol, Silica, Persea Gratissima (Avocado) Butter, Lonicera Caprifolium Flower and Lonicera Japonica (Honeysuckle) Flower Extract, Mica * Certified Organic

    Natural ingredients may vary in color and consistency

    Ingredient Glossary

  • What does a Luminous Primer do?

    A Luminous Primer prepares the skin for makeup, providing a radiant base that blurs imperfections, illuminates the skin, and ensures long-lasting makeup wear.

    How does a primer with antioxidants benefit the skin?

    Antioxidants, like resveratrol, protect the skin from environmental damage, combat signs of aging, and promote overall skin health.

    How can a primer enhance the appearance of foundations?

    A dewy and glowy primer uses light-reflective pigments, making the skin look more radiant, enhancing luminous foundations, and creating a flawless finish.

    What are the hydration benefits of using a primer with aloe?

    Aloe is known for its intense hydrating properties, ensuring that the skin remains moisturized and supple throughout the day.

    Why is vitamin E included in the Luminous Primer?

    Vitamin E is a nourishing antioxidant that helps protect the skin from damage, moisturizes, and promotes skin healing.

    How does anti-aging resveratrol in the Luminous Primer support skin health?

    Resveratrol is a powerful antioxidant known for its anti-aging benefits, protecting skin from free radicals, promoting collagen production, and reducing signs of aging.

By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.


Customer Reviews
4.6 Based on 1,622 Reviews
5 ★
76% 
1232
4 ★
16% 
253
3 ★
6% 
92
2 ★
1% 
23
1 ★
1% 
22
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LS
03/27/2018
Lisa S.
United States

Haven't used often enough yet, but so far...

I have been using the mattifying primer for over a year and it seems to smooth out my pores. I used this once alone and did not get the same effect with my pores (but once isn't enough for me). I have used this in combo with the mattifying primer (1 pump of each) and I am not sure I liked how it changed the coloring of my 2nd Skin foundation, but maybe it was because I was paler as I was sick. So far, not excited but I plan to give it several more tries before giving up.

VF
03/13/2024
Virginia F.
United States

Best primer ever!

This is the only primer that has ever been able to moisturize my face and fingers and actually prevent drying, flaking spots. I have very dry skin, so it just feels heavenly going on. My fingers used to crack in the winter and since I’ve started using the primer, I put a little more on my fingers and it makes a huge difference.!!

S
03/09/2024
Syrena
United States United States

Mermaid skin

This primer makes my skin glow like a mermaid! I love how it hydrates my skin and is easy to apply. The water foundation pairs perfectly with this to give me a pearly shimmer and the rest of my makeup is flawless (which is all 100% Pure). It lasts all night and does not shift.

I
01/30/2024
Ivana
Hungary Hungary

A primer that actually does something

I love this primer. It's nice and preps your skin for the foundation. You only need a little bit at a time, so I'm sure it'll last long

TB
01/16/2024
TAra B.
United States United States

Never Received

After waiting for this item to restock for months, I received an email that it was back in stock - yippee! I quickly placed an order for two tubes only to receive a second email stating that my order was cancelled and a refund was issued. This was super disappointing after waiting for so long. I appreciate your email explaining the 3rd party issues and am happy to hear steps have been taken to move in the right direction. I will try to order again later