11 Items
50% OFF
CHOOSE Color
Maracuja Mascara
2437
(2437)
$14.00
-
$28.00
Creamy Long Last Liner
2039
(2039)
$27.00
Fruit Pigmented® Rose Gold Palette
334
(334)
$55.00
Fruit Pigmented® Pretty Naked Palette
936
(936)
$55.00
Fruit Pigmented® Better Naked Palette
487
(487)
$55.00
Fruit Pigmented® Berry Naked Palette
522
(522)
$55.00
Long Last Brows
747
(747)
$26.00
Show off your gorgeous eyes with 100% PURE™’s range of natural eye makeup, free from irritating chemicals, artificial colors, and toxic ingredients. From marvelous natural mascaras to long-lasting liners and naturally pigmented eyeshadows, our selection of fruit-dyed natural makeup will give you the natural or dramatic looks you want without any of the toxic dyes your sensitive eyes deserve to live without. 100% PURE™ makeup, natural skincare, and self care products are the chemical and cruelty-free options your skin will thank you for.
Eyeshadow
As part of our commitment to provide you with the best natural cosmetics you can get, you’ll find our Fruit Pigmented® Eye Shadow and face makeup are made up of only the best nutrient-dense ingredients, from antioxidant-rich green and black teas, avocado, vitamin E, and a variety of fruits in nourishing blends only Mother Nature can provide. Browse our gorgeous selection of perfectly pressed eyeshadows in colors ranging from light vanilla to dark cacao and every hue in between. Or, accentuate those bright, beautiful eyes and cheeks with a palette to enhance your natural complexion and complement your skin tone.
Eye Liner
For clean, natural eyeliner, look no further than an eyeliner from 100% PURE™. Available in a range of colors from black, pewter, white, dark cacao, and royal blue, our creamy liners are long-lasting eyeliner that glides easily onto your lids for controlled application. You’ll love that it’s made from moisture-rich ingredients of jojoba oil, chamomile butter, and mango seed oil just as much as the velvety smooth, flake-free application you’ll get every time you put it on. Named Allure’s 2018 finalist for Best Clean Beauty Eyeliner and seen multiple times on the red carpet, our long last liquid eyeliner is the richly pigmented, smudge-proof, and water-resistant liner you can rely on for gorgeous all-day wear.
Brow Filler
If thick, even, and natural-looking brows are what you’re after, then our natural eyebrow makeup is what you need. As a Cosmetic Executive Women Beauty Awards finalist, our Green Tea Fiber Brow Builder is the lightweight eyebrow gel to easily sculpt and define your brows for a full, polished look. Your brows will grow stronger with each application thanks to strengthening vitamin E and pro-vitamin B5, while natural green tea leaf fibers help add volume for truly beautiful brows. Promote healthy hair growth with the biotin and pro-vitamin B5 found in our Long Last Brows natural brow gel.
Mascara
Give your lashes the pick-me-up they deserve with a Fruit Pigmented® mascara from 100% PURE™. As a 2018 CertClean Clean Beauty Awards Mascara finalist, our Fruit Pigmented® Ultra Lengthening Mascara comes in a variety of gorgeous colors for a flawless clump, smudge, and flake-free application every time. You’ll love that each luscious lash is coated with conditioning vitamins and proteins while pigments from berries, cocoa, and black tea deliver die-for colors that make your eyes truly pop. Lashes in need of a volume boost will find the Maracuja Mascara to pleasantly exceed expectations, thanks to our specially formulated blend of maracuja oil, conditioning vitamins, and tea, cocoa, and coffee pigments.
SHOP 100% PURE™ NATURAL EYE MAKEUP TODAY FOR GORGEOUS EYES YOU’LL LOVE TO SHOW OFF.
Related blog post: Choosing the Best Natural Eyeliner for Defined Eyes
Questions about Natural Eye Makeup
Should I pick a lengthening or volumizing mascara?
Pick lengthening if you want longer, separated lashes, and volumizing if you want them to look fuller. Fruit Pigmented® Ultra Lengthening Mascara has a slim hourglass wand, is water resistant, and goes on without clumping, smudging, or flaking. Maracuja Mascara uses passion fruit oil and a tapered oval tip for feathery, natural-looking volume.
How do I fill in sparse brows naturally?
Use a tinted brow gel in short, hair-like strokes, then brush through to blend. Green Tea Fiber Brow Builder adds volume with green tea fibers and has a precision brush, and it dries without getting stiff or sticky. Long Last Brows shapes and fills with cocoa and black tea pigments, plus biotin and Pro-vitamin B5 to condition brows.
How do I remove eye makeup gently?
Use a soft cotton pad, hold it on your lids for a few seconds, then wipe gently instead of rubbing. Rose Micellar Cleansing Water is a hydrating makeup remover made with cornflower and mallow. For heavier makeup, Argan Oil Creamy Cleanser is a rich, creamy makeup remover with argan oil that moisturizes while it cleans.
Will natural mascara smudge or flake?
A well-made one shouldn't. 100% PURE Fruit Pigmented® Ultra Lengthening Mascara is made to wear without clumping, smudging, or flaking, and it's free of coal tar and teflon. Maracuja Mascara is water resistant too, with conditioning Pro-vitamin B5 and seaweed. Let each coat dry for a few seconds before adding the next.
