- Fruit Pigmented®
- Cruelty Free
- Gluten Free
- Made in USA
- For All Skin Types
Our volumizing mascara formula is infused with luscious Maracuja oil from passion fruit, to smoothly coat each lash without clumping or flaking. Conditioning Pro-vitamin B5 pairs with lash-thickening seaweed to enhance volume and promote healthy hair growth. Fitted with a tapered oval tip and richly pigmented with tea, cocoa, and coffee beans, this water resistant mascara delivers dramatic color and feathery, natural looking volume.Shade ChartBlack TeaA midnight black.BlackberryA deep, neutral purple.Dark ChocolateA deep, cocoa brown.DirectionsHolding the mascara wand flat against the roots of your lashes, wiggle upwards to the tips. After a few moments, apply second coat. Continue to apply coats until desired length is achieved. For added length, curl lashes before applying.Size.35 oz / 10gSourceMade in USA
Every ingredient we use is beneficial, here are a few:SeaweedSeaweed conditions with essential nutrients.Provitamin B5Provitamin B5 moisturizes and strengthens.Maracuja OilMaracuja Oil nourishes with essential fatty acids.Vitamin E (Tocopherol)Vitamin E restores and protects from free radical damage.Green TeaGreen Tea tones and protects with antioxidants.
Complete list of ingredients:Camellia Sinensis (Green Tea) Leaf Extract, Tocopherol (Vitamin E), Euphorbia Cerifera (Candelilla) Wax, Oryza Sativa (Rice) Bran Wax, Coconut Stearic Acid, Pantothenic Acid (Pro-vitamin B5), Fucus Vesiculosus (Seaweed) Powder Extract, Theobroma Cacao (Cocoa) Seed Butter, Passiflora Alata (Maracuja) Seed Oil, Extracts of Aloe Barbadensis (Organic Aloe Juice) Leaf*, Oryza Sativa (Rice) Germ Powder, Theobroma Cacao (Cocoa) Powder, Coffea Arabica (Coffee Beans) Seed, Origanum Vulgare (Oregano) Leaf, Thymus Vulgaris (Thyme) Flower/Leaf, Rosmarinus Officinalis (Rosemary) Leaf, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem, Hydrastis Canadensis (Goldenseal), Passiflora Alata (Maracuja) Seed, Lonicera Caprifolium (Honeysuckle) Flower Extract, Lonicera Japonica (Honeysuckle) Flower Extract, Vegetable Glycerin. May Contain Iron Oxides. * Certified Organic
- The mascara was easy to apply.
- The mascara didn't flake off throughout the day.
- The mascara didn't irritate my eyes.
- The mascara enhanced the appearance of my lashes.
In The Press
6 Best Vegan Makeup Products You’ll Love Whether You’re Vegan Or Not.
8 Cruelty-Free Non-Toxic Beauty Products You Need Right Now
Clean Beauty Brand 100 Percent Pure Donates Food to Shelter Dogs
Read Our Blog
3 Tips for Full, Long Lashes
Try these tips for naturally fuller, longer lashes! Posted on February 21, 2020 Written by: 100% PURE ® We’re in the mood to celebrate our biggest b...
From Leaf to Lash: How the Best Natural Mascara Is Made
From Leaf to Lash: How the Best Natural Mascara Is Made Posted on February 22, 2018 Written by: 100% PURE® Did you know that many of the so-called ‘b...
By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.
This mascara adds volume AND lengthens the lashes quite a bit. Within the last two months, I have found that my lashes (without mascara) are overall longer, thicker and darker. I have to think that it is because of the nourishing and non-drying ingredients in this product. The dark chocolate really smells like cocoa, and the black tea mascara smells like blueberries. I love it! Thank you!
I love the color and how looks my eyes when I use it!
I absolutely love this mascara! I love that it is available in multiple colors too.
I bought both mascaras to try them out. Normally I would go for volumizing over lengthening because my eyelashes already hit my glasses, but the lengthening had great reviews and I wanted to try layering the two like another review suggested. The volumizing one doesn't overly impress me and goes on a little dry I find it hard to build on because it's a little dry and clumpier. It's not bad, but not quite the volume I am used to from other brands. The lengthening formula gives a nice, soft look and is buildable to make it more dramatic. Paired together, they are okay, but I think I prefer to just use two coats of the lengthening formula. Going forward I will stick with just the lengthening. Also worth noting, both of them smell amazing!
It goes on very nicely & I love the chocolate scent!
USE IT WITH
Continue Shopping →