Maracuja Mascara

$28
2339 reviews
Luscious, lash volumizing mascara that won’t clump or flake. Infused with maracuja oil, lash conditioning vitamins, and pigments of tea, cocoa, and coffee.
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®
  • Natural icon - Product Page Natural
  • Vegan icon - Product Page Vegan
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Gluten Free
  • Gluten free icon - Product Page Made in USA
Color:
Black Tea

22

Blackberry

1114

Dark Chocolate

6466

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Love it or your money back.

    • For All Skin Types
    • Made in USA
    WHAT IT IS: Our volumizing mascara formula is infused with luscious Maracuja oil from passion fruit, to smoothly coat each lash without clumping or flaking. Conditioning Pro-vitamin B5 pairs with lash-thickening seaweed to enhance volume and promote healthy hair growth. Fitted with a tapered oval tip and richly pigmented with tea, cocoa, and coffee beans, this water resistant mascara delivers dramatic color and feathery, natural looking volume.  
    Shade Chart
    1cmmbt10g_swatch
    Black Tea
    A midnight black.
    1cmmbb10g_swatch
    Blackberry
    A deep, neutral purple.
    1cmmdc10g_swatch
    Dark Chocolate
    A deep, cocoa brown.
    SIZE: .35 oz / 10g
    HOW TO USE: Holding the mascara wand flat against the roots of your lashes, wiggle upwards to the tips. After a few moments, apply second coat. Continue to apply coats until desired length is achieved. For added length, curl lashes before applying.
  • KEY INGREDIENTS
    Product Page Key Ingredients: Seaweed
    Seaweed
    Seaweed conditions with essential nutrients.
    Product Page Key Ingredients: Provitamin B5
    Provitamin B5
    Provitamin B5 moisturizes and strengthens.
    Product Page Key Ingredients: Maracuja Oil
    Maracuja Oil
    Maracuja Oil nourishes with essential fatty acids.
    Product Page Key Ingredients: Vitamin E (Tocopherol)
    Vitamin E (Tocopherol)
    Vitamin E restores and protects from free radical damage.
    Product Page Key Ingredients: Green Tea
    Green Tea
    Green Tea tones and protects with antioxidants.
    COMPLETE LIST OF INGREDIENTS: Camellia Sinensis (Green Tea) Leaf Extract, Tocopherol (Vitamin E), Euphorbia Cerifera (Candelilla) Wax, Oryza Sativa (Rice) Bran Wax, Coconut Stearic Acid, Pantothenic Acid (Pro-vitamin B5), Fucus Vesiculosus (Seaweed) Powder Extract, Theobroma Cacao (Cocoa) Seed Butter, Passiflora Alata (Maracuja) Seed Oil, Extracts of Aloe Barbadensis (Organic Aloe Juice) Leaf*, Oryza Sativa (Rice) Germ Powder, Theobroma Cacao (Cocoa) Powder, Coffea Arabica (Coffee Beans) Seed, Origanum Vulgare (Oregano) Leaf, Thymus Vulgaris (Thyme) Flower/Leaf, Rosmarinus Officinalis (Rosemary) Leaf, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem, Hydrastis Canadensis (Goldenseal), Passiflora Alata (Maracuja) Seed, Lonicera Caprifolium (Honeysuckle) Flower Extract, Lonicera Japonica (Honeysuckle) Flower Extract, Vegetable Glycerin. May Contain Iron Oxides. * Certified Organic

    Natural ingredients may vary in color and consistency

    Ingredient Glossary

  • What benefits does Maracuja oil bring to the mascara?

    Maracuja oil, derived from passion fruit, helps smoothly coat each lash, ensuring a smooth application without clumps or flakes.

    How does this mascara enhance volume?

    Our formula contains Pro-vitamin B5 paired with lash-thickening seaweed, both of which work together to enhance volume and promote healthy lash growth.

    What are the natural pigments used in this mascara?

    This mascara is richly pigmented using tea, cocoa, and coffee beans, offering dramatic color while maintaining a natural look.

    Is this mascara water-resistant?

    Yes, our formula ensures water resistance, keeping your lashes volumized and defined throughout the day.

    How is the wand of this mascara designed?

    The mascara comes with a tapered oval tip, crafted to deliver optimal volume and color to every lash.

    Why is Pro-vitamin B5 included in the volumizing mascara formula?

    Pro-vitamin B5 is known for its conditioning properties, enhancing volume while also promoting healthier hair growth, making it a key ingredient for volumized, healthy lashes.

BACKED BY NUMBERS
100%
  • The mascara was easy to apply.
97%
  • The mascara didn't flake off throughout the day.
94%
  • The mascara didn't irritate my eyes.
91%
  • The mascara enhanced the appearance of my lashes.

By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.


Customer Reviews
4.2 Based on 2,339 Reviews
5 ★
60% 
1393
4 ★
18% 
427
3 ★
11% 
252
2 ★
5% 
117
1 ★
6% 
150
Customer Photos
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JH
04/14/2024
Janee H.
United States

Too light of coverage; I returned it

This black mascara will work well for someone who wants a natural, light mascara coverage. I personally like a thicker coating to really show the length of my lashes. I put lots of layers each time I used it but it made my long lashes look shorter than they actually are. The ingredients made me try it and it smells great like everyone mentions. Wish it could have been a better fit for me, hope it can work out better for you. Definitely give it a try if you're interested, if you don't like it you could always return. Customer sevice was amazing!

S
04/09/2024
Sheree SVG verified by SHOP
Australia Australia

Good product

AM
04/03/2024
Alexandra M.
United States United States

Decent!

I like this mascara! I wish it could thicken a bit more but I love the clean ingredients and it gets the job done.

A 100% PURE Customer
KS
04/02/2024
Karli S.
United States United States

Wears of Quickly

I wanted to love this but found it to not last well. It’s smells good and has clean ingredients but by the end of the day, there was nothing left on my lashes. Customer service was excellent though!

CA
03/30/2024
Chris A.
United States United States

Love it, would recommend!

The color is lighter than I liked, more like violet. But the formula is flawless. It’s the only mascara that doesn’t weigh my lashes down.