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Creamy Polish: I Heart You

  • Natural icon - Product Page Natural
  • Vegan icon - Product Page Vegan
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Gluten Free
Vegan, cruelty-free nail polish made without the 10 common toxins found in conventional formulas. I Heart You is a medium, semi-sheer pink with light shimmer.
$8.40 $14.00 Wishlist

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    • For All Skin Types

    Our vegan, cruelty-free nail polish shades are made without the 10 common toxins found in conventional formulas. Parabens, phthalates, formaldehyde, and toluene have been linked to skin irritations, organ toxicity, and more – and are excluded from all 100% PURE™ nail polish formulas. Each 10-free shade delivers stunning, chip-resistant color for a professional looking manicure or pedicure at home. I Heart You is a medium, semi-sheer pink with light shimmer.


    Apply 100% Pure Horsetail Base Coat first for strong, healthy nails with a smoother surface. Apply one coat of nail polish color. After the first coat dries, apply a second coat. Finish with 100% Pure Glass Top Coat for a chip-free, high-gloss finish. 

    Separation is natural! Shake thoroughly before applying to ensure even color distribution. 

    0.5 fl oz / 14.7 ml
    Made in USA
  • Complete list of ingredients:

    Does NOT contain the five common carcinogens in most nail polish: formaldehyde, toluene, DBP, camphor, and formaldehyde resin. Butyl Acetate, Ethyl Acetate, Nitrocellulose, Adipic Acid/Neopentyl Glycol/Trimellitic Anhydride Copolymer, Acetyl Tributyl Citrate, Isopropyl Alcohol, Styrene/acrylates Copolymer, Stearalkonium Bentonite, N-butyl Alcohol, Benzophenone-1, Silica, Alumina, Trimethylpentanediyl Dibenzoate, Polyvinyl Butyral. May Contain: Aluminum Powder, Bismuth Oxychloride, Oxides, Red 34 Lake, Red 6 Lake, Red 7 Lake, Yellow 5 Lake, Ferric Ammonium Ferrocyanide, Mica, Blue 1, Yellow 11, Titanium Dioxide, Violet 2, Polyethylene Terephthalate, Polybutylene Terephthalate, Ethylene/Va Copolymer
Reviews & Testimonials

Customer Reviews

4.4 Based on 31 Reviews
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Kate J

I love this color!

Great polish! Dries quickly, goes on thick in color, and smooth.


Beautiful color

A gorgeous shimmery light pink color. Unfortunately unately, it does still smell. For those who’s are incredibly sensitive, it’s probably best to avoid. Would recommend the color to anyone not sensitive to the smell.

100% PURE

So sorry to hear! Over the past few years, we've had such a high demand to produce a 100% natural nail polish formula. We launched a "10-Free" formula that has the least amount of chemicals as possible, giving our customers a healthier option. All polishes are free of free of formaldehyde, toluene, DBP, camphor, formaldehyde resin, xylene, parabens, fragrances, phthalates, and animal ingredients. We realize the formula isn't completely natural, but we're always working to improve our formulas.

Sally B.
United States

Creamy Polish

Lovely polish colors that last a long time! Love these!

Patricia D.
United States

Nail Tech Approved

I took my new basecoat, color polish, and topcoat from 100% pure to my nail shop for my mani/pedi. My nail tech loved the polish. She stated that the brush was very nice and they didn’t have the harsh chemical smell that other polishes have. Need more colors!

A 100% PURE Customer
Megan Levande

Lasting color.. with several coats

The color was a gorgeous soft pink. It does have some sparkles in it, but they don't really show up when applied. At first coat, I was not sure if this was a good one, but after two coats it looked good and three was perfect. It was a bit sheer before coats. I was curious how long this polish would last compared to the typical nail polish. I figured that while it would be wonderful to have a safe nail polish, it would last only a few days. I gave myself a pedicure last week and it still looks fresh. I am impressed with it. My complaint, however, is how strong it smells. I was not anticipating how much it smells like chemicals. I have never had a nail polish smell this strong before which was a bit of a disappointment.


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