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Brightening Serum 0.3oz

  • Natural icon - Product Page Natural
  • Vegan icon - Product Page Vegan
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Gluten Free
Enlivens dull-looking skin for a more radiant, balanced complexion. Features natural lighteners like bearberry, sake, and fruit acids — not harsh bleaches.
24 Reviews
$16.00 Wishlist

    • For All Skin Types

    Skin-brightening serum enlivens dull looking skin for a more radiant, balanced complexion. Rather than using harsh chemical skin lighteners, this formula gets its brightening effect from natural, gentle ingredients. We use plant-based lighteners like bearberry, kojic acid, sake, fruit acids, licorice, vitamin C, lemon juice, and strawberry.

    Apply after cleanser and toner, before moisturizer. For PM use only. Follow next day with a broad spectrum SPF.
    0.3 fl oz / 8 ml
    Made in United States
  • Every ingredient we use is beneficial, here are a few:
    Product Page Key Ingredients: Vitamin C
    Vitamin C
    Vitamin C brightens, boosts collagen and elastin production.
    Product Page Key Ingredients: Lemon
    Lemon naturally brightens skin.
    Product Page Key Ingredients: Bearberry
    Bearberry protects against sun spots and free radical damage.
    Product Page Key Ingredients: Licorice Root
    Licorice Root
    Licorice root soothes and brightens skin.
    Product Page Key Ingredients: Kojic Acid
    Kojic Acid
    Kojic Acid naturally brightens skin.

    Complete list of ingredients:

    Ingredients: Aloe Barbadensis (Organic Aloe)* Leaf Juice, Rosa Centifolia Flower Water (Rose Hydrosol), Punica Granatum (Pomegranate) Seed Oil, Citrus Medica Limonum (Lemon Juice) Extract, Loofah Cylindrica (Vegetable Cellulose), Rice Ferment Filtrate (Sake), Arctostaphylos Uva Ursi Leaf (Bearberry) Extract, Kojic Dipalmitate (Kojic Acid), Glycyrrhiza Glabra (Licorice) Root, Ascorbyl Palmitate (Vitamin C), Extracts of Punica Granatum (Pomegranate), Vaccinum Macrocarpon Fruit (Cranberry), Cetearyl Olivate & Sorbitan Olivate, Extracts of Citrus Paradisi Peel (Pink Grapefruit), Citrus Medica Limonum Peel (Lemon), Lonicera Caprifolium (Japanese Honeysuckle) * Certified Organic
Brightening Serum 0.3oz
by Pure Community
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By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.

Reviews & Testimonials

Customer Reviews

4.5 Based on 24 Reviews
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julie w.
United States


Not sure if the serum actually brightened my skin, but my complexion seems to be more even and better overall since using the Pure product ~2years now.. I understand the company has gone completely vegan since i began using the product, but there were some terrific vegan products that were discontinued that i wish would come back. As much as this product seemed nice, i dont think i’d purch it again unless on sale. Best-

Patricia F.
United States United States

Beautiful Complexion Brightening Serum

I love the Brightening Serum it lightened my acne scars which I've had since I was a teenager and I'm going to be 40 years old in January.

Estrellita S.
United States United States

Feeling faithful

I first received a sample of this product before I purchased it...Upon delivery I have bee. Using this product twice a day after I wash every day and evening (and exfoliate 2-3 days a week ). I actually just use it on my eye circles after I have applied the coffee bean eye cream product too...Some days I think I can notice a brighter difference and some days I'm not sure if it's actually aiding the dark spots ...I will continue with my regime for awhile more however because the caffeine coffee bean eye cream has helped me years ago when I tried it! I have faith in the 100 Pure products overall. With that being said I believe if I just continue to use it, eventually I'm sure I will be able to notice any consistent results...Good luck to those who want to try it! :)

Jiazi .

Yes please!

I bought this serum in this travel size to try and see if it would help me with my acne scars... and after I almost finished this small tube for over 4 weeks, I really saw my face is more even toned, cleaner pores, and couple faded acne scars! So I immediately purchased the regular size! Can’t wait to see more results! I love all the ingredients in this tube! Little magic serum!

Elizabeth S.
United States United States

Nice smell

Nice smell, not sure if it has made any difference in my face yet.


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