{"title":"Natural Face Makeup","description":"\u003cdiv class=\"description\"\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e100% PURE™ has everything you need for a fresh face free from toxic ingredients and harmful chemicals. From our natural makeup to \u003c\/span\u003e\u003ca href=\"https:\/\/www.100percentpure.com\/collections\/skin-care\"\u003e\u003cspan style=\"font-weight: 400;\"\u003enatural skincare\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e products, our line of clean beauty products are jam-packed with the vitamins, nutrients, and ethically sourced minerals your delicate skin needs to feel as healthy as it looks. Shop our line of Fruit Pigmented® tinted moisturizers, foundations, concealers, luminizers, and more to experience the difference 100% PURE™ \u003c\/span\u003e\u003ca href=\"https:\/\/www.100percentpure.com\/collections\/fruit-dyed-makeup\"\u003e\u003cspan style=\"font-weight: 400;\"\u003enatural makeup\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e products can make in your beauty routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"font-weight: 400;\"\u003eFruit Pigmented® Natural Face Makeup\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAchieve a gorgeously glowing look by applying your natural face makeup to a clean, smooth surface with 100% PURE™ skincare products. Our \u003c\/span\u003e\u003ca href=\"https:\/\/www.100percentpure.com\/collections\/cleansers\"\u003e\u003cspan style=\"font-weight: 400;\"\u003enatural cleansers\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003ca href=\"https:\/\/www.100percentpure.com\/collections\/natural-toner\"\u003e\u003cspan style=\"font-weight: 400;\"\u003etoners\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e, and \u003c\/span\u003e\u003ca href=\"https:\/\/www.100percentpure.com\/collections\/moisturizers\"\u003e\u003cspan style=\"font-weight: 400;\"\u003enatural face moisturizers\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e will help wash away the dirt and debris on your skin’s surface, replacing it instead with vitamins and antioxidants to help protect your skin and keep it looking healthy. We make it easy to \u003c\/span\u003e\u003ca href=\"https:\/\/www.100percentpure.com\/blogs\/feed\/how-to-streamline-your-skin-care-routine\"\u003e\u003cspan style=\"font-weight: 400;\"\u003ebuild a skincare routine that works best for you\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e, with the potent natural ingredients sourced right from Mother Earth herself. Take your skin protection a step further by applying a \u003c\/span\u003e\u003ca href=\"https:\/\/www.100percentpure.com\/collections\/sunscreen\"\u003e\u003cspan style=\"font-weight: 400;\"\u003enatural sunscreen\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e before you begin your normal makeup routine. When the day is done and you’re ready to take it all off, reset your face with one of our excellent \u003c\/span\u003e\u003ca href=\"https:\/\/www.100percentpure.com\/collections\/masks\"\u003e\u003cspan style=\"font-weight: 400;\"\u003enatural face masks\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"font-weight: 400;\"\u003ePrimer\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eKnown as the “unsung hero” of the makeup world, \u003c\/span\u003e\u003ca href=\"https:\/\/www.100percentpure.com\/collections\/face-primer\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eface primer\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e is a must-have for any beauty routine. Not only does it create a hydrated canvas for your makeup application, but can even make your makeup last longer! Unlike conventional face primers, 100% PURE™ face primers are silicone, vegan and cruelty-free primers aimed at promoting softer and smoother skin for flawless makeup application.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"font-weight: 400;\"\u003eTinted Moisturizer\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDays where you want glowing and healthy-looking skin without going the whole nine yards call for a tinted moisturizer. Through a combination of ultra-hydrating aloe and cucumber juice, our Fruit Pigmented® tinted moisturizer delivers the utmost moisture to your skin for light to medium coverage and a delectably dewy finish for that au naturale look you’ve always wanted.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"font-weight: 400;\"\u003eFoundation\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWhat if we told you that you could achieve an even complexion and flawless-looking skin with a foundation jam-packed with ultra-hydrating, anti-aging benefits? Well, we can! At 100% PURE™ there’s a natural face foundation for every skin type in the coverage levels and finishes you want in order to achieve your most gorgeous look yet. Free from artificial fragrances, chemical preservatives, and unhealthy toxins commonly found in conventional foundations, our antioxidant-rich Fruit Pigmented® face makeup products are the gluten, vegan and cruelty-free foundations you’ll love. Choose from full coverage water-based foundations, BB creams, matte finishes, powder foundations, and more! Not sure what foundation is right for you? Take our \u003c\/span\u003e\u003ca href=\"https:\/\/www.100percentpure.com\/collections\/foundation-makeup\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eperfect foundation finder\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e quiz to find out!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"font-weight: 400;\"\u003eConcealer\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDon’t just correct dark circles and age spots, help correct them with a natural concealer! Our lightweight natural face makeup concealers are effortlessly blendable and buildable for all skin types to enjoy. When you use our concealers, you’re giving your skin access to potent vitamins, minerals, and antioxidants from ingredients that are good enough to eat, including olives, peaches, apricots, cocoa, pomegranate, raspberry, wild cherry, and more.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"font-weight: 400;\"\u003eBronzers, Blushes, Highlighters \u0026amp; Luminizers\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAccentuating your natural features has never been more satisfying than with a Fruit Pigmented® palette from 100% PURE™. With our palettes, you’ll enjoy a gemstone highlighter, fruit dyed blush, and three eyeshadows to help you achieve the ultra-flattering look you’ve always dreamed of. Or, shop our individual luminizers, bronzers, and blushes to create your perfect arsenal of clean beauty products!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSHOP 100% PURE™ TODAY FOR THE NATURAL FACE MAKEUP YOU WON’T BELIEVE YOU EVER LIVED WITHOUT.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ca class=\"read-more\"\u003eRead More\u003c\/a\u003e\u003cspan class=\"caret-right\"\u003e\u003c\/span\u003e\n\u003cp class=\"p-t\"\u003eRelated blog post: \u003ca class=\"text-u-l\" href=\"https:\/\/www.100percentpure.com\/blogs\/feed\/contouring-101-the-complete-guide-to-shaping-your-face\"\u003eContouring 101: The Complete Guide to Shaping Your Face\u003c\/a\u003e\u003c\/p\u003e","products":[{"product_id":"mattifying-primer","title":"Mattifying Primer","description":"\u003cp\u003eA clean and silicone-free primer infused with skin-plumping seaweed collagen for flawless, long lasting cosmetic application. Skin healthy ingredients make this the perfect makeup primer for both face and eyes, to soften and smooth skin before you apply makeup. Made with seaweed for plumping and collagen-boosting, aloe for hydration and eucalyptus for purifying, this natural primer is excellent for oily and acne-prone skin. \u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":36540600142,"sku":"1CMP","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/products\/1CMP_Mattifying_Primer_Primary_299c45bd-cfb0-4691-b4bf-78b7d7e1434c.jpg?v=1762439472"},{"product_id":"fruit-pigmented-pretty-naked-palette","title":"Fruit Pigmented® Pretty Naked Palette","description":"\u003cp\u003eOur original Pretty Naked Palette is a beloved 100% PURE beauty staple! This fruit pigmented® palette celebrates neutral tones and soft shimmer to enhance and beautify your complexion. Includes 3 eyeshadows, a blush, and a highlighter. Each signature shade is colored from vitamin-rich fruit and vegetable pigments – not synthetic dyes. Palette includes: \u003c\/p\u003e\n\n\u003cp\u003ePink Champagne: Pink luminescent powder with pearly-gold shimmer\u003c\/p\u003e\n\n\u003cp\u003ePretty Naked: Peachy nude blush\u003c\/p\u003e\n\n\u003cp\u003eFlax Seed: Pale pink-nude eye shadow with taupe undertone\u003c\/p\u003e\n\n\u003cp\u003eToffee: Taupe-grey eye shadow with silver undertone\u003c\/p\u003e\n\n\u003cp\u003eChestnut: Rich, bronze-chocolate eye shadow with rosy undertone \u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":36540970702,"sku":"1CNP","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/products\/1CNP_Pretty_Naked_Palette_Primary_0adc9816-9348-42f3-907a-6feb96c830b6.jpg?v=1762439496"},{"product_id":"fruit-pigmented-lip-cheek-stain-cherry","title":"Fruit Pigmented® Cherry Lip \u0026 Cheek Stain","description":"\u003cp\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}--\u003e\n\u003c\/style\u003e\nBack and Better Than Ever!\u003cbr\u003e\nOur beloved Fruit Pigmented® Cherry Lip \u0026amp; Cheek Stain returns with an improved formula for a sheer, radiant wash of cherry pink-red. Made with antioxidant-rich fruit pigments to nourish and protect, and infused with olive squalane for deep hydration. This long-lasting stain is blendable, buildable, and effortlessly beautiful—perfect for that fresh, just-bitten glow.\u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":36541099918,"sku":"1CLCSC","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/Fruit_Pigmented_Cherry_Lip_Cheek_Stain_2.png?v=1773403631"},{"product_id":"luminous-primer-vitamins-antioxidants-with-resveratrol","title":"Luminous Primer","description":"\u003cp\u003eSilicone-free, antioxidant infused face primer diffuses pores and illuminates, while creating a base for flawless, long lasting makeup application. This dewy and glowy primer uses light reflective pigments to make skin look more radiant, enhance luminous foundations, and blur imperfections.Made with anti-aging resveratrol, nourishing vitamin E, and intensely hydrating aloe. \u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":36541119694,"sku":"1CFP","price":45.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/Luminousprimer.jpg?v=1762439497"},{"product_id":"bamboo-blur-powder","title":"Bamboo Blur Powder","description":"\u003cp\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}--\u003e\n\u003c\/style\u003e\nThe Bamboo Blur Powder perfects skin and provides translucent to sheer, tinted coverage, and makes your complexion feel silky and look poreless. Our mattifying setting powder is made in a base of pure bamboo silica, and colored with cocoa and fruit pigments. Oil absorbing silica supports collagen formation, while fruit pigments are full of vitamins and antioxidants for healthy skin.\u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Translucent","offer_id":43183934505038,"sku":"1CBBP","price":42.0,"currency_code":"USD","in_stock":true},{"title":"Light","offer_id":43183934537806,"sku":"1CBBPL","price":42.0,"currency_code":"USD","in_stock":false},{"title":"Medium","offer_id":43183934570574,"sku":"1CBBPM","price":42.0,"currency_code":"USD","in_stock":false},{"title":"Tan","offer_id":43183934603342,"sku":"1CBBPT","price":42.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/1CBBP_Bamboo_Blur_Powder_Original_Primary.jpg?v=1762439510"},{"product_id":"fruit-pigmented-berry-naked-palette","title":"Fruit Pigmented® Berry Naked Palette","description":"\u003cp\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}--\u003e\n\u003c\/style\u003e\nOur Berry Naked Palette is a collection of classically flattering nude, blush, and metallic tones. Versatile enough for day or night, this palette features 3 eyeshadows, a blush, and a highlighter. Each signature shade is colored from vitamin rich fruit and vegetable pigments – not synthetic dyes. Palette includes:\u003cbr\u003e\n\u003cbr\u003e\nIllume: Pale, dusty pink luminescent powder with a pearly shimmer\u003cbr\u003e\n\u003cbr\u003e\nAfterglow: Rustic peach-pink blush\u003cbr\u003e\n\u003cbr\u003e\nBeam: Nude gold eye shadow with soft flecks of gold sparkle\u003cbr\u003e\n\u003cbr\u003e\nSplendor: Deep, taupe-brown eye shadow with charcoal undertone and bronze shimmer\u003cbr\u003e\n\u003cbr\u003e\nVivid: Deep, charcoal-purple eye shadow with flecks of ruby sparkle\u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":36551401678,"sku":"1CFPNIIP","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/products\/1CFPNIIP_Palette_Berry_Naked_Primary_24630a95-d178-47d1-ae43-d908eeb83d37.jpg?v=1762439520"},{"product_id":"fruit-pigmented-2nd-skin-foundation","title":"Fruit Pigmented® 2nd Skin Foundation","description":"\u003cp\u003eSerum foundation designed to look and feel like a second skin, with ultralight olive squalane and pure fruit pigments. This antioxidant-rich second skin foundation features anti-aging benefits to help enhance youthful plumpness, and diminish the appearance of fine lines and wrinkles. This natural finish foundation offers seamless and adjustable medium to full coverage. \u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Shade 1","offer_id":43183933816910,"sku":"1C2SFS1","price":48.0,"currency_code":"USD","in_stock":false},{"title":"Shade 2","offer_id":43183933849678,"sku":"1C2SFS2","price":48.0,"currency_code":"USD","in_stock":true},{"title":"Shade 3","offer_id":43183933882446,"sku":"1C2SFS3","price":48.0,"currency_code":"USD","in_stock":true},{"title":"Shade 4","offer_id":43183933915214,"sku":"1C2SFS4","price":48.0,"currency_code":"USD","in_stock":true},{"title":"Shade 5","offer_id":43183933947982,"sku":"1C2SFS5","price":48.0,"currency_code":"USD","in_stock":true},{"title":"Shade 6","offer_id":43183933980750,"sku":"1C2SFS6","price":48.0,"currency_code":"USD","in_stock":true},{"title":"Shade 7","offer_id":43183934013518,"sku":"1C2SFS7","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/products\/1C2SFS1_2nd_Skin_Foundation_Shade_1_Primary.jpg?v=1762439539"},{"product_id":"fruit-pigmented-healthy-foundation","title":"Fruit Pigmented® Healthy Foundation","description":"\u003cp\u003eComplexion-perfecting, full coverage and matte foundation enriched with antioxidant-packed superfruits, vitamins, and other skin-nourishing nutrients. Creamy liquid formula sets with a pristine matte finish for soft, velvety smooth skin. Gorgeous fruit pigments and rice powder deliver 100% opacity. Fruit Pigmented® Healthy Foundation for skin is ideal for absolute full coverage of dark circles or hyperpigmentation, controlled shine, and balanced excess oil.\u003cbr\u003e\n\u003cbr\u003e\n*Fresh new look! This product now comes in updated packaging. Rather than making you wait, we’ve restocked early—images will be updated soon!\u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Alpine Rose","offer_id":43183933521998,"sku":"1CFFCAR","price":48.0,"currency_code":"USD","in_stock":true},{"title":"Créme","offer_id":43183933554766,"sku":"1CFFCC","price":48.0,"currency_code":"USD","in_stock":false},{"title":"White Peach","offer_id":43183933587534,"sku":"1CFFCWP","price":48.0,"currency_code":"USD","in_stock":false},{"title":"Sand","offer_id":43183933620302,"sku":"1CFFCS","price":48.0,"currency_code":"USD","in_stock":false},{"title":"Peach Bisque","offer_id":43183933653070,"sku":"1CFFCPB","price":48.0,"currency_code":"USD","in_stock":false},{"title":"Golden Peach","offer_id":43183933685838,"sku":"1CFFCGP","price":48.0,"currency_code":"USD","in_stock":false},{"title":"Toffee","offer_id":43183933718606,"sku":"1CFFCT","price":48.0,"currency_code":"USD","in_stock":true},{"title":"Mousse","offer_id":43183933751374,"sku":"1CFFCM","price":48.0,"currency_code":"USD","in_stock":false},{"title":"Cocoa","offer_id":43183933784142,"sku":"1CFFCO","price":48.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/1CFFCAR-Front-HealthyFoundation_PF_AlpineRose_3e3c05ae-f6c6-458b-af76-f391b26bb04d.webp?v=1773858176"},{"product_id":"fruit-pigmented-better-naked-palette","title":"Fruit Pigmented® Better Naked Palette","description":"\u003cp\u003eOur Better Naked Palette amplifies rosy, taupe, and beige toned nudes alongside shimmery, gilded metallics! Pigmented from antioxidant rich fruits, vegetables, tea, and other skin-beneficial plants. This palette features 3 eyeshadows, a blush, and a highlighter. Each signature shade is colored from vitamin rich fruit and vegetable pigments – not synthetic dyes. Palette includes: \u003c\/p\u003e\n\u003cp\u003eFox: Beige luminescent powder with pearly-gold shimmer\u003c\/p\u003e\n\u003cp\u003eBunni: Rosy nude blush with warm undertones\u003c\/p\u003e\n\u003cp\u003eKitty: Golden eye shadow with warm shimmer\u003c\/p\u003e\n\u003cp\u003eBear: Milk chocolate brown eye shadow with rosy undertones\u003c\/p\u003e\n\u003cp\u003eButterfly: Rich taupe eye shadow with charcoal undertones\u003c\/p\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":3314551685144,"sku":"1CFPBNP","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/products\/1CFPBNP_Better_Naked_Palette_Primary.jpg?v=1762439542"},{"product_id":"fruit-pigmented-foundation-powder","title":"Fruit Pigmented® Powder Foundation","description":"\u003cp\u003eUltra-light face powder gives you a soft, flawless complexion without drying out your skin. This mattifying powder foundation is packed with vitamins and antioxidants from fruit extracts, for a boost of anti-aging benefits. We've added botanicals like rose, white tea, and eucalyptus for skin calming, toning, and purifying properties. Oil absorbing rice powder is infused with flattering fruit and vegetable pigments to give this powder medium to full coverage and a soft, matte finish. Our formula does not contain talc, chemical preservatives, fragrances, or other toxins.\u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Créme","offer_id":43183932407886,"sku":"1CFPRPC","price":46.0,"currency_code":"USD","in_stock":false},{"title":"White Peach","offer_id":43183932440654,"sku":"1CFPRPWP","price":46.0,"currency_code":"USD","in_stock":false},{"title":"Sand","offer_id":43183932473422,"sku":"1CFPRPS","price":46.0,"currency_code":"USD","in_stock":false},{"title":"Peach Bisque","offer_id":43183932506190,"sku":"1CFPRPPB","price":46.0,"currency_code":"USD","in_stock":false},{"title":"Golden Peach","offer_id":43183932538958,"sku":"1CFPRPGP","price":46.0,"currency_code":"USD","in_stock":false},{"title":"Toffee","offer_id":43183932571726,"sku":"1CFPRPT","price":46.0,"currency_code":"USD","in_stock":true},{"title":"Mousse","offer_id":43183932604494,"sku":"1CFPRPMS","price":46.0,"currency_code":"USD","in_stock":true},{"title":"Cocoa","offer_id":43183932637262,"sku":"1CFPRPCO","price":46.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/products\/1CFPRPC_Fruit_Pigmented_Powder_Foundation_Creme_Primary.jpg?v=1762439544"},{"product_id":"fruit-pigmented-cream-foundation","title":"Fruit Pigmented® Cream Foundation","description":"\u003cp\u003eNourishing cream foundation glides on effortlessly and blends seamlessly for a soft, natural looking finish. Gorgeous pigment from antioxidant-rich fruit and cocoa beans give this foundation buildable medium to full coverage, that lasts all day. 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