{"title":"Natural Eye Makeup","description":"\u003cdiv class=\"description\"\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eShow off your gorgeous eyes with 100% PURE™’s range of natural eye makeup, free from irritating chemicals, artificial colors, and toxic ingredients. From marvelous \u003c\/span\u003e\u003ca href=\"https:\/\/www.100percentpure.com\/collections\/natural-mascara\"\u003e\u003cspan style=\"font-weight: 400;\"\u003enatural mascaras\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e to long-lasting liners and naturally \u003c\/span\u003e\u003ca href=\"https:\/\/www.100percentpure.com\/collections\/eyeshadow\"\u003e\u003cspan style=\"font-weight: 400;\"\u003epigmented eyeshadows\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e, our selection of fruit-dyed \u003c\/span\u003e\u003ca href=\"https:\/\/www.100percentpure.com\/collections\/fruit-dyed-makeup\"\u003e\u003cspan style=\"font-weight: 400;\"\u003enatural makeup\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e will give you the natural or dramatic looks you want without any of the toxic dyes your sensitive eyes deserve to live without. 100% PURE™ makeup, \u003c\/span\u003e\u003ca href=\"https:\/\/www.100percentpure.com\/collections\/skin-care\"\u003e\u003cspan style=\"font-weight: 400;\"\u003enatural skincare\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e, and \u003c\/span\u003e\u003ca href=\"https:\/\/www.100percentpure.com\/collections\/self-care-products\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eself care\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e products are the chemical and cruelty-free options your skin will thank you for.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eEyeshadow\u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAs part of our commitment to provide you with the best natural cosmetics you can get, you’ll find our \u003c\/span\u003e\u003ca href=\"https:\/\/www.100percentpure.com\/collections\/eye-makeup\/products\/fruit-pigmented-eye-shadow\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eFruit Pigmented® Eye Shadow\u003c\/span\u003e\u003c\/a\u003e \u003cspan style=\"font-weight: 400;\"\u003eand \u003c\/span\u003e\u003ca href=\"https:\/\/www.100percentpure.com\/collections\/face-makeup\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eface makeup\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e are made up of only the best nutrient-dense ingredients, from antioxidant-rich green and black teas, avocado, vitamin E, and a variety of fruits in nourishing blends only Mother Nature can provide. Browse our gorgeous selection of perfectly pressed eyeshadows in colors ranging from light vanilla to dark cacao and every hue in between. Or, accentuate those bright, beautiful eyes and cheeks with a palette to enhance your natural complexion and complement your skin tone.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eEye Liner\u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFor clean, natural eyeliner, look no further than an eyeliner from 100% PURE™. Available in a range of colors from black, pewter, white, dark cacao, and royal blue, our creamy liners are long-lasting eyeliner that glides easily onto your lids for controlled application. You’ll love that it’s made from moisture-rich ingredients of jojoba oil, chamomile butter, and mango seed oil just as much as the velvety smooth, flake-free application you’ll get every time you put it on. Named Allure’s 2018 finalist for Best Clean Beauty Eyeliner and seen multiple times on the red carpet, our \u003c\/span\u003e\u003ca href=\"https:\/\/www.100percentpure.com\/collections\/eye-makeup\/products\/long-last-liquid-eye-liner\"\u003e\u003cspan style=\"font-weight: 400;\"\u003elong last liquid eyeliner\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e is the richly pigmented, smudge-proof, and water-resistant liner you can rely on for gorgeous all-day wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eBrow Filler\u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIf thick, even, and natural-looking brows are what you’re after, then our natural \u003c\/span\u003e\u003ca href=\"https:\/\/www.100percentpure.com\/collections\/eyebrow-makeup\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eeyebrow makeup\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e is what you need. As a Cosmetic Executive Women Beauty Awards finalist, our \u003c\/span\u003e\u003ca href=\"https:\/\/www.100percentpure.com\/products\/green-tea-fiber-brow-builder\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eGreen Tea Fiber Brow Builder\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e is the lightweight eyebrow gel to easily sculpt and define your brows for a full, polished look. Your brows will grow stronger with each application thanks to strengthening vitamin E and pro-vitamin B5, while natural green tea leaf fibers help add volume for truly beautiful brows. Promote healthy hair growth with the biotin and pro-vitamin B5 found in our \u003c\/span\u003e\u003ca href=\"https:\/\/www.100percentpure.com\/products\/long-last-brows\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eLong Last Brows\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e natural brow gel.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eMascara\u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eGive your lashes the pick-me-up they deserve with a Fruit Pigmented® mascara from 100% PURE™. As a 2018 CertClean Clean Beauty Awards Mascara finalist, our \u003c\/span\u003e\u003ca href=\"https:\/\/www.100percentpure.com\/collections\/eye-makeup\/products\/fruit-pigmented-ultra-lengthening-mascara\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eFruit Pigmented® Ultra Lengthening Mascara\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e comes in a variety of gorgeous colors for a flawless clump, smudge, and flake-free application every time. You’ll love that each luscious lash is coated with conditioning vitamins and proteins while pigments from berries, cocoa, and black tea deliver die-for colors that make your eyes truly pop. Lashes in need of a volume boost will find the \u003c\/span\u003e\u003ca href=\"https:\/\/www.100percentpure.com\/collections\/eye-makeup\/products\/maracuja-mascara\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eMaracuja Mascara\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e to pleasantly exceed expectations, thanks to our specially formulated blend of maracuja oil, conditioning vitamins, and tea, cocoa, and coffee pigments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSHOP 100% PURE™ NATURAL EYE MAKEUP TODAY FOR GORGEOUS EYES YOU’LL LOVE TO SHOW OFF.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003ca class=\"read-more\"\u003eRead More\u003c\/a\u003e\u003cspan class=\"caret-right\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRelated blog post: \u003c\/span\u003e\u003ca class=\"text-u-l\" href=\"https:\/\/www.100percentpure.com\/blogs\/feed\/choosing-the-best-natural-eyeliner-for-defined-eyes\"\u003eChoosing the Best Natural Eyeliner for Defined Eyes\u003c\/a\u003e\u003c\/p\u003e","products":[{"product_id":"fruit-pigmented-pretty-naked-palette","title":"Fruit Pigmented® Pretty Naked Palette","description":"\u003cp\u003eOur original Pretty Naked Palette is a beloved 100% PURE beauty staple! This fruit pigmented® palette celebrates neutral tones and soft shimmer to enhance and beautify your complexion. Includes 3 eyeshadows, a blush, and a highlighter. Each signature shade is colored from vitamin-rich fruit and vegetable pigments – not synthetic dyes. Palette includes: \u003c\/p\u003e\n\n\u003cp\u003ePink Champagne: Pink luminescent powder with pearly-gold shimmer\u003c\/p\u003e\n\n\u003cp\u003ePretty Naked: Peachy nude blush\u003c\/p\u003e\n\n\u003cp\u003eFlax Seed: Pale pink-nude eye shadow with taupe undertone\u003c\/p\u003e\n\n\u003cp\u003eToffee: Taupe-grey eye shadow with silver undertone\u003c\/p\u003e\n\n\u003cp\u003eChestnut: Rich, bronze-chocolate eye shadow with rosy undertone \u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":36540970702,"sku":"1CNP","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/products\/1CNP_Pretty_Naked_Palette_Primary_0adc9816-9348-42f3-907a-6feb96c830b6.jpg?v=1762439496"},{"product_id":"fruit-pigmented-berry-naked-palette","title":"Fruit Pigmented® Berry Naked Palette","description":"\u003cp\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}--\u003e\n\u003c\/style\u003e\nOur Berry Naked Palette is a collection of classically flattering nude, blush, and metallic tones. Versatile enough for day or night, this palette features 3 eyeshadows, a blush, and a highlighter. Each signature shade is colored from vitamin rich fruit and vegetable pigments – not synthetic dyes. Palette includes:\u003cbr\u003e\n\u003cbr\u003e\nIllume: Pale, dusty pink luminescent powder with a pearly shimmer\u003cbr\u003e\n\u003cbr\u003e\nAfterglow: Rustic peach-pink blush\u003cbr\u003e\n\u003cbr\u003e\nBeam: Nude gold eye shadow with soft flecks of gold sparkle\u003cbr\u003e\n\u003cbr\u003e\nSplendor: Deep, taupe-brown eye shadow with charcoal undertone and bronze shimmer\u003cbr\u003e\n\u003cbr\u003e\nVivid: Deep, charcoal-purple eye shadow with flecks of ruby sparkle\u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":36551401678,"sku":"1CFPNIIP","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/products\/1CFPNIIP_Palette_Berry_Naked_Primary_24630a95-d178-47d1-ae43-d908eeb83d37.jpg?v=1762439520"},{"product_id":"fruit-pigmented-better-naked-palette","title":"Fruit Pigmented® Better Naked Palette","description":"\u003cp\u003eOur Better Naked Palette amplifies rosy, taupe, and beige toned nudes alongside shimmery, gilded metallics! Pigmented from antioxidant rich fruits, vegetables, tea, and other skin-beneficial plants. This palette features 3 eyeshadows, a blush, and a highlighter. Each signature shade is colored from vitamin rich fruit and vegetable pigments – not synthetic dyes. Palette includes: \u003c\/p\u003e\n\u003cp\u003eFox: Beige luminescent powder with pearly-gold shimmer\u003c\/p\u003e\n\u003cp\u003eBunni: Rosy nude blush with warm undertones\u003c\/p\u003e\n\u003cp\u003eKitty: Golden eye shadow with warm shimmer\u003c\/p\u003e\n\u003cp\u003eBear: Milk chocolate brown eye shadow with rosy undertones\u003c\/p\u003e\n\u003cp\u003eButterfly: Rich taupe eye shadow with charcoal undertones\u003c\/p\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":3314551685144,"sku":"1CFPBNP","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/products\/1CFPBNP_Better_Naked_Palette_Primary.jpg?v=1762439542"},{"product_id":"fruit-pigmented-ultra-lengthening-mascara","title":"Fruit Pigmented® Ultra Lengthening Mascara","description":"\u003cp\u003eOur Fruit Pigmented® Ultra Lengthening Mascara lengthens and separates lashes without clumping, smudging, or flaking. Fitted with a slim hourglass wand to coat each lash in healthy conditioners and stunning natural pigment from black tea, berries, and cocoa. This mascara formula is water resistant and free of coal tar, teflon, and other toxic petrochemicals.\u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Blueberry","offer_id":43183930507342,"sku":"1CMBL7G","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Black Tea","offer_id":43183930540110,"sku":"1CMBT7G","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Blackberry","offer_id":43183930572878,"sku":"1CMBLA7G","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Dark Chocolate","offer_id":43183930605646,"sku":"1CMDC7G","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/1CMBT7G_FP_Ultra_Lengthing_Mascara_PF_Blueberry_b0115b78-653e-40bf-aa8e-a71676482670.webp?v=1773856140"},{"product_id":"maracuja-mascara","title":"Maracuja Mascara","description":"\u003cp\u003e*NEW FORMULA* Our volumizing mascara formula is infused with luscious Maracuja oil from passion fruit, to smoothly coat each lash without clumping or flaking. Conditioning Pro-vitamin B5 pairs with lash-thickening seaweed to enhance volume and promote healthy hair growth. Fitted with a tapered oval tip and richly pigmented with tea, cocoa, and coffee beans, this water resistant mascara delivers dramatic color and feathery, natural looking volume.  \u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Black Tea","offer_id":43183930409038,"sku":"1CMMBT10G","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Blackberry","offer_id":43183930441806,"sku":"1CMMBB10G","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Dark Chocolate","offer_id":43183930474574,"sku":"1CMMDC10G","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/1CMMBT10G_Maracuja_Oil_Mascara_Black_Tea_Primary.jpg?v=1762439549"},{"product_id":"long-last-liquid-eye-liner","title":"Long Last Liquid Eye Liner","description":"\u003cp\u003eOur silky smooth, vegan and cruelty-free long lasting liquid eyeliner uses rich pigment from black tea leaves to line and define your eyes with deep, dramatic color. This formula is water-resistant, smudge-proof, and long-lasting for all day wear. Made with hydrating aloe and nourishing cocoa butter and free of artificial fragrances, chemical preservatives, and toxic petrochemical dyes. Gentle enough for sensitive eyes.\u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Black Tea","offer_id":43183930310734,"sku":"1CELLBT","price":30.0,"currency_code":"USD","in_stock":false},{"title":"Blackberry","offer_id":43183930343502,"sku":"1CELLBB","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Dark Chocolate","offer_id":43183930376270,"sku":"1CELLDC","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/1CELLBT_Long_Last_Liquid_Eye_Liner_Black_Tea_Primary.webp?v=1773856795"},{"product_id":"green-tea-fiber-brow-builder","title":"Green Tea Fiber Brow Builder","description":"\u003cp\u003eOur lightweight and cruelty-free fiber brow gel effortlessly elevates your look with volumizing green tea fibers and natural pigments from cocoa and coffee beans. The built-in precision brush is perfect for defining, filling, and sculpting brows for a polished finish. Pro Vitamin B5 and Vitamin E coat each strand, to strengthen and encourage healthy growth. This universally wearable tint creates natural-looking definition that dries quickly, without becoming stiff or sticky. A truly nourishing treatment for full, healthy looking brows.\u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Medium Brown","offer_id":43183929098318,"sku":"1CGTFEGMB","price":26.0,"currency_code":"USD","in_stock":false},{"title":"Soft Brown","offer_id":43183929131086,"sku":"1CGTFEGSB","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/1CGTFEGMB_Green_Tea_Fiber_Brow_Builder_Medium_Brown_Primary.jpg?v=1762439556"},{"product_id":"long-last-brows","title":"Long Last Brows","description":"\u003cp\u003eMulti-tasking brow gel to shape, fill, and perfect. 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This cruelty-free and vegan eye shadow formula delivers medium to full buildable opacity, perfect for creating anything from sultry smokey eyes to subtle nude eye makeup looks. \u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Vanille","offer_id":43183922970702,"sku":"1CESSV","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Star Bright","offer_id":43183923003470,"sku":"1CESSC","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Flax Seed","offer_id":43183923036238,"sku":"1CESSFS","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Vanilla Sugar","offer_id":43183923069006,"sku":"1CESSVS","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Ginger","offer_id":43183923101774,"sku":"1CESSG","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Cinnaban","offer_id":43183923134542,"sku":"1CESSCIN","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Gilded","offer_id":43183923167310,"sku":"1CESSGD","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Sugared","offer_id":43183923200078,"sku":"1CESSSU","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Petal Tip","offer_id":43183923232846,"sku":"1CESSPT","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Quartz","offer_id":43183923265614,"sku":"1CESSQ","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Mink","offer_id":43183923298382,"sku":"1CESSM","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Bamboo Charcoal","offer_id":43183923331150,"sku":"1CESSBC","price":20.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/EyeShadow_Primary_Vanille.webp?v=1773770210"},{"product_id":"fruit-pigmented-rose-gold-palette","title":"Fruit Pigmented® Rose Gold Palette","description":"\u003cp\u003eLook and feel luxurious with this ultra-flattering rose gold treasure trove, featuring warm metallics and stunning shimmer from real gemstones. Pigmented from antioxidant-rich fruits, vegetables, and other skin beneficial plants. This deluxe rose gold makeup palette features a highlighter, blush, and 3 eye shadows all made with skin-nourishing ingredients. Palette includes: \u003c\/p\u003e\n\n\u003cp\u003ePRISM: Pale, rose gold highlighter with pearly shimmer.\u003c\/p\u003e\n\n\u003cp\u003ePRIMP: Coppery rosy blush with slight golden shimmer.\u003c\/p\u003e\n\n\u003cp\u003eLUSTER: Warm bronze eyeshadow with plum undertone and shimmer.\u003c\/p\u003e\n\n\u003cp\u003eGLEAM: Pale, rose nude eyeshadow with pink undertone and shimmer.\u003c\/p\u003e\n\n\u003cp\u003eGLIMMER: Rose gold eyeshadow with shimmer.\u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":12594236686414,"sku":"1CFPRGP","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/products\/1CFPRGP_Rose_Gold_Palette_Primary_f318593c-ab68-489c-94ff-34a27cbb3a71.jpg?v=1762439587"},{"product_id":"creamy-long-last-liner","title":"Creamy Long Last Liner","description":"\u003cp\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}--\u003e\n\u003c\/style\u003e\nCreamy, long-lasting eyeliner pencil glides easily onto lids to line and define your eyes. Jojoba, chamomile butter, and mango seed oil moisturize and nourish skin while ensuring a smooth, flake-free application with every use.\u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Gleaming Pewter","offer_id":43183914516558,"sku":"1CPEGP","price":27.0,"currency_code":"USD","in_stock":false},{"title":"Blackest","offer_id":43183914549326,"sku":"1CPEB","price":27.0,"currency_code":"USD","in_stock":true},{"title":"Dark Cacao","offer_id":43183914582094,"sku":"1CPEDC","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/products\/1CPEB_Creamy_Long_Last_Liner_Blackest_Primary_f041ef44-fa84-44ee-80e3-fdc092d5bb82.jpg?v=1762441737"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/collections\/T2-Eye-Makeup.jpg?v=1547014625","url":"https:\/\/www.100percentpure.com\/collections\/eye-makeup.oembed?page=3","provider":"100% PURE","version":"1.0","type":"link"}