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Brightening Serum 0.3oz

  • Natural icon - Product Page Natural
  • Vegan icon - Product Page Vegan
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Gluten Free
Enlivens dull-looking skin for a more radiant, balanced complexion. Features natural lighteners like bearberry, sake, and fruit acids — not harsh bleaches.
34 reviews
$16.00 Wishlist

    • For All Skin Types

    Skin-brightening serum enlivens dull looking skin for a more radiant, balanced complexion. Rather than using harsh chemical skin lighteners, this formula gets its brightening effect from natural, gentle ingredients. We use plant-based lighteners like bearberry, kojic acid, sake, fruit acids, licorice, vitamin C, lemon juice, and strawberry.

    Apply after cleanser and toner, before moisturizer and SPF. For PM use only.
    0.3 fl oz / 8 ml
    Made in United States
  • Every ingredient we use is beneficial, here are a few:
    Product Page Key Ingredients: Vitamin C
    Vitamin C
    Vitamin C brightens, boosts collagen and elastin production.
    Product Page Key Ingredients: Lemon
    Lemon naturally brightens skin.
    Product Page Key Ingredients: Bearberry
    Bearberry protects against sun spots and free radical damage.
    Product Page Key Ingredients: Licorice Root
    Licorice Root
    Licorice root soothes and brightens skin.
    Product Page Key Ingredients: Kojic Acid
    Kojic Acid
    Kojic Acid naturally brightens skin.

    Complete list of ingredients:

    Ingredients: Aloe Barbadensis (Organic Aloe)* Leaf Juice, Rosa Centifolia Flower Water (Rose Hydrosol), Punica Granatum (Pomegranate) Seed Oil, Citrus Medica Limonum (Lemon Juice) Extract, Loofah Cylindrica (Vegetable Cellulose), Rice Ferment Filtrate (Sake), Arctostaphylos Uva Ursi Leaf (Bearberry) Extract, Kojic Dipalmitate (Kojic Acid), Glycyrrhiza Glabra (Licorice) Root, Ascorbyl Palmitate (Vitamin C), Extracts of Punica Granatum (Pomegranate), Vaccinum Macrocarpon Fruit (Cranberry), Cetearyl Olivate & Sorbitan Olivate, Extracts of Citrus Paradisi Peel (Pink Grapefruit), Citrus Medica Limonum Peel (Lemon), Lonicera Caprifolium (Japanese Honeysuckle) * Certified Organic

    Ingredient Glossary

Brightening Serum 0.3oz
by Pure Community
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By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.

Reviews & Testimonials
Customer Reviews
4.5 Based on 34 Reviews
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Julie M.
United States United States
Great product

I like using this product so far.

Hayley M.
United States United States
Delightfully Surprised

I had gotten a free sample of this product a while ago and used it as a light moisturizer just so it wouldn't go to waste. I was literally not expecting anything to happen. After I few days my skin was more clear and bright/even and now it's a must have!

A 100% PURE Customer
Maggie O.
United States United States

I like this just as much as the Vitamin C serum and it leaves my face soft and bright!

United States United States
Sinks into skin, feels good on, brightens a bit!

I selected this as a sample in one of my last orders. I am glad I did because I actually like it!! I’ve only recently incorporated vitamin C into my morning skin care routine. The last few months I’ve been using the Vitabrid vitamin C serum I received in my Allure box. It is also organic and it’s comparable to this serum! They both brighten my complexion. It took about a week or 2 for me to start noticing the Vitabrid brightening my skin and evening my skin tone. I have been guilty of forgetting to apply it every morning. So I’ve only used vitamin C 3-4 mornings a week. Though, I am trying to remember to use it every day! This barely has a scent and I am VERY grateful for that! It smells subtly like grapefruit!! It sinks into my skin immediately and there is no oily or greasy residue whatsoever. I don’t think it’s hydrating but that’s not what it’s supposed to do so that’s not surprising. It does not pile or flake off of my skin and it goes perfectly under any skin care I use and makeup!!! There is a surprising good amount in the sample packet to make it last for a few weeks-even if you use it every morning! Especially if you mist some facial mist before you apply it you can get more out of it! ;) Each application, I do see some brightness back in my skin! Like I said, I have only tried 1 other vitamin C serum and that was the Vitabrid. Vitabrid s vitamin C serum is also pretty expensive and this compares to it so I would recommend this one!

United States United States
Left my skin a bit stripped of its natural glow

Overall, my experience with this serum wasn't great. It didn't cause breakouts, it has a pleasant texture and it mixed well with other products. However, while using it, I noticed my skin being stripped of its natural glow. That's the best way I can describe it. Although there was a bit of brightening while using it, the glow was gone and it was most noticeable right after washing my face (the following days). However, if you have especially oily skin (which I don't) this may be a winner.


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