Brightening Serum

$52
296 reviews
Brightens + Evens Skin Tone. Enlivens dull-looking skin for a more radiant, balanced complexion. Features natural lighteners like sake, and fruit acids — not harsh bleaches.
  • Natural icon - Product Page Natural
  • Vegan icon - Product Page Vegan
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Gluten Free

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    • For All Skin Types
    • Made in USA
    WHAT IT IS: Brightens + Evens Skin Tone Vegan and natural skin brightening serum enlivens dull looking skin for a more radiant, balanced complexion. Rather than using harsh chemical skin lighteners, this formula gets its brightening effect from natural, gentle ingredients. We use plant-based lighteners like kojic acid, sake, fruit acids, licorice, vitamin C, and lemon juice.
    SIZE: 1 fl oz/ 30ml
    HOW TO USE: Apply a dime sized amount onto slightly damp skin, gently pressing onto face and deck. Allow to absorb for 90 seconds before moisturizing. Recommended for PM use.
  • KEY INGREDIENTS
    Product Page Key Ingredients: Vitamin C
    Vitamin C
    Vitamin C brightens, boosts collagen and elastin production.
    Product Page Key Ingredients: Licorice
    Licorice
    Licorice soothes and brightens skin.
    Product Page Key Ingredients: Cranberry
    Cranberry
    Cranberry combats signs of aging with vitamin C.
    Product Page Key Ingredients: Kojic Acid
    Kojic Acid
    Kojic Acid naturally brightens skin.
    Product Page Key Ingredients: Lemon Juice
    Lemon Juice
    Lemon Juice naturally brightens skin.
    COMPLETE LIST OF INGREDIENTS: Aloe Barbadensis (Aloe Vera) Leaf Juice*, Prunus Armeniaca (Apricot) Kernel Oil, Glycerin, Rosa Damascena Distillate (Rose Hydrosol)***, Rice Ferment Filtrate (Sake), Sodium Ascorbate (Vitamin C), Aqua (Water), Punica Granatum (Pomegranate) Seed Oil*, Citrus Limon (Lemon) Fruit Extract, Citrus Aurantium Dulcis (Blood Orange) Peel Oil, Citrus Medica Limonum (Lemon) Peel Oil, Citrus Aurantium Bergamia (Bergamont) Fruit Oil, Lycium Barbarum (Goji) Fruit Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Pisum Sativum (Pea) Extract, Xanthan Gum, Kojic Acid, Sodium Bicarbonate (Baking Soda), Lauryl Glucoside, Myristyl Glucoside, Polyglyceryl-6 Laurate, Dehydroacetic Acid, Benzyl Alcohol, Citral**, Citronellol**, Geraniol**, Limonene**, Linalool** *Organic Ingredient **Component of Natural Essential Oil ***Wild Harvested

    Natural ingredients may vary in color and consistency

    Ingredient Glossary

  • What causes skin to appear dull or uneven?

    Factors like sun exposure, aging, pollution, and even stress can lead to dullness, hyperpigmentation, and uneven skin tone. Regularly using products that counteract these effects can help restore radiance.

    How do plant-based skin lighteners work?

    Plant-based skin lighteners such as kojic acid, sake, and licorice inhibit melanin production, which is responsible for dark spots and hyperpigmentation, thus promoting a brighter and more even complexion.

    Is this serum suitable for daily use?

    Absolutely. Its vegan and natural formula is gentle enough for daily application to maintain and enhance skin brightness.

    Can I use this serum with other skincare products?

    Yes, you can layer it with other products. It's best to apply serums after cleansing and toning but before heavier creams or oils.

    Does it contain any bleaching agents?

    No, this serum achieves its brightening effect from natural, gentle ingredients without the use of harsh chemicals or bleaching agents.

    How does the Brightening Serum differ from typical skin lightening products?

    Instead of using harsh chemicals, this serum uses natural plant-based ingredients to brighten and even out skin tone, making it a gentler and more holistic approach to skin brightening.

By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.


Customer Reviews
4.5 Based on 296 Reviews
5 ★
70% 
206
4 ★
18% 
52
3 ★
8% 
23
2 ★
2% 
5
1 ★
2% 
10
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M
12/08/2023
Marjaneh SVG verified by SHOP
United States United States

I feel my skin is brightening. I love it.

M
11/07/2023
Mia
United States United States

One of my favorites

I noticed a difference after the first time I used it. It makes a noticeable difference, with my skin feeling softer and looking more radiant. It's a daily must have for me!!

RZ
10/04/2023
Ruby Z.
United States United States

Vitamin C

This is work great for sun spots!

AP
08/22/2023
Alisha P.
United States United States

Love

Smells amazing glides on great, leaves no weird consistency. Will be a repeat purchase.

AC
08/21/2023
Ana C.
United States United States

Good serum

I like it so far, no breakout from it and my skin is softer