Fruit Pigmented® Healthy Foundation

$48
2476 reviews
Full coverage fruit pigmented® liquid foundation with soothing aloe, antioxidant-rich superfruit oils, oil-absorbing rice powder, and a flawless matte finish.
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®
  • Natural icon - Product Page Natural
  • Vegan icon - Product Page Vegan
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Gluten Free
  • Gluten free icon - Product Page Made in USA
Color:
Alpine Rose

0

Créme

36

White Peach

19

Sand

0

Peach Bisque

18

Golden Peach

143

Toffee

1106

Mousse

0

Cocoa

0

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    • For Normal, Oily, Combination Skin Types
    • Made in USA
    • Full Coverage
    • Matte Finish
    WHAT IT IS: Complexion-perfecting, full coverage and matte foundation enriched with antioxidant-packed superfruits, vitamins, and other skin-nourishing nutrients. Creamy liquid formula sets with a pristine matte finish for soft, velvety smooth skin. Gorgeous fruit pigments and rice powder deliver 100% opacity. Fruit Pigmented® Healthy Foundation for skin is ideal for absolute full coverage of dark circles or hyperpigmentation, controlled shine, and balanced excess oil.

    Coverage

    Product Coverage: Full

    Finish

    Product Finish: Matte
    Shade Chart
    1cffcar_swatch
    Alpine Rose
    Fair with cool undertone
    1cffcc_swatch
    Créme
    Fair with warm undertone
    1cffcwp_swatch
    White Peach
    Light with warm undertone
    1cffcs_swatch
    Sand
    Light medium with neutral undertone
    1cffcpb_swatch
    Peach Bisque
    Medium with olive undertone
    1cffcgp_swatch
    Golden Peach
    Medium tan with warm undertone
    1cffct_swatch
    Toffee
    Tan with neutral undertone
    1cffcm_swatch
    Mousse
    Tan dark with warm undertone
    1cffco_swatch
    Cocoa
    Deep with neutral undertone
    SIZE: 1 fl oz / 30 ml
    HOW TO USE: This matte formula can dry quickly, so apply in sections for best results. Start with forehead, cheeks, and chin. Blend outwards using clean and slightly damp Non-Latex Makeup Blender, or with a Cruelty Free Kabuki Brush for an ultra matte finish.
  • KEY INGREDIENTS
    Product Page Key Ingredients: Goji Berry
    Goji Berry
    Goji Berry boosts collagen production and skin elasticity.
    Product Page Key Ingredients: Acai
    Acai
    Acai heals and protects with antioxidants.
    Product Page Key Ingredients: Coffee Cherry
    Coffee Cherry
    Coffee Cherry fights and lessens wrinkles.
    Product Page Key Ingredients: Elderberry
    Elderberry
    Elderberry clarifies skin and prevents fine lines.
    Product Page Key Ingredients: Mangosteen
    Mangosteen
    Mangosteen tightens skin and lessens wrinkles.
    COMPLETE LIST OF INGREDIENTS: Aloe Barbadensis (Organic Aloe Juice) Leaf Extract*, Oryza Sativa (Rice) Starch, Titanium Dioxide, Zinc Oxide, Extracts of Prunus Persica Fruit (Peach), Prunus Armeniaca Fruit (Apricot), Theobroma Cacao (Cocoa Bean) and Lycium Barbarum Fruit (Goji Berry), Euterpe Oleracea Pulp (Acai) Oil, Punica Granatum Fruit Extract (Pomegranate Oil), Tocopherol (Vitamin E), Euphorbia Cerifera (Candelilla) Wax, Extracts of Camelia Sinensis Leaf Ferment (White Tea), Coffea Arabica (Coffee Cherry), Aristotelia Chilensis (Maqui Berry), Vitis Vinifera Skin (Muscadine Grape), Garcinia Mangosteen Peel (Mangosteen), Malpighia Punicifolia Fruit (Acerola), Sambucus Canadensis (Elderberry), Citrus Grandis (Grapefruit) Seed, Lonicera Caprifolium Flower and Lonicera Japonica (Honeysuckle) Flower Extract *Certified Organic

    Natural ingredients may vary in color and consistency

    Ingredient Glossary

  • Why choose a full coverage foundation?

    Full coverage foundations conceal imperfections, discolorations, and blemishes, offering a flawless complexion even in harsh lighting or up-close settings.

    What benefits do superfruits and vitamins bring to foundations?

    Superfruits and vitamins provide antioxidant protection, support skin health, and offer nourishing benefits that improve the skin's overall appearance and texture.

    Why is a matte finish preferred by some users?

    A matte finish controls shine, offers a velvety texture, and is ideal for users looking for a polished, refined look, especially in warm or humid conditions.

    How does rice powder affect the foundation's consistency and finish?

    Rice powder helps in achieving a smooth, matte finish by absorbing excess oil and providing a soft-focus effect on the skin.

    Is the Fruit Pigmented® Healthy Foundation suitable for all skin types?

    While it's particularly ideal for those looking for full coverage and oil control, with the right skin preparation, it can be suitable for various skin types.

    For whom is the Fruit Pigmented® Healthy Foundation especially recommended?

    This foundation is perfect for those who require absolute full coverage, especially for concerns like dark circles or hyperpigmentation, and seek a balanced complexion with controlled shine.

By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.


Customer Reviews
4.4 Based on 2,476 Reviews
5 ★
65% 
1615
4 ★
18% 
457
3 ★
8% 
208
2 ★
4% 
107
1 ★
4% 
89
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TA
03/26/2024
Tanja A.
United States United States

My favorite

I use this foundation every day and it's by favorite.

LA
03/21/2024
Lyla A.
United States United States

Pretty Good

I've recently been on a journey to convert all my personal products into healthy, non-toxic options. This is my second foundation attempt. I like many things about this one. I particularly like the consistency, the pump bottle, and mostly the ingredients. If you are a Yuka user, it gets a poor rating but if you read the details provided it would seem this product would do okay. You have to always take Yuka ratings with a grain of salt and look deeper. I wish it came in a wider range of colors, but the one I chose does okay for me. The coverage is decent and I do like it, but will likely try something else next time just for comparison purposes.

AB
03/19/2024
Annette B.
United States United States

Perfect!!!

I have used this product for years. It is a PERFECT MATCH for my skin tone. I have tried other products in this category and there is no comparison.

MM
03/16/2024
Marena M.
United States United States

Fruit Pigmented Foundation

Lovely foundation I just find that I need to mix a little moisturizer with it, my skin gets a little too dry (my skin does tend to dry out easily when I use makeup so it's probably just me) I am obsessed with the tinted moisturizer that 100% pure sells.

J
03/10/2024
Jaime SVG verified by SHOP
United States United States

Just made the switch to this clean foundation and my skin is not having any negative reactions—which is awesome since I have sensitive skin with mild rosacea. Great buildable coverage & breathable. I am not exactly sure if the shade I got is my exact match but pretty close:)