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How to Find The Perfect Natural Lipstick Formula

Are you searching for the ultimate lipstick guide to help you choose the best natural lipstick? Look no further than our complete breakdown of every 100% PURE lipstick formula with swatches and on-point shade descriptions.

Posted on August 30, 2017
Written by: 100% PURE®
100% PURE lipstick products

A beauty lover can never have too many lipsticks... right? Don’t worry, we get it! You’re often stuck trying to explain the subtle differences between each shade of ‘nude’ lipstick, not to mention nuances within each lipstick formula, to family and friends. Well good news: you’re among lipstick lovers here! It’s a safe place to indulge, discuss, and learn about every natural lipstick formula from 100% PURE. If you’re just dipping your toes into natural beauty, we’ve got quite the eye candy in store for you below. Besides How to Choose the Best Natural Foundation, choosing a natural lipstick might be the next most daunting venture for makeup lovers who are just starting out. Fear not! We’ve pulled together a comprehensive breakdown of each natural lipstick formula, with swatches and shade descriptions to help set you in the right direction on your lifelong lipstick journey.

Have you been searching for your perfect lipstick, but are stumped on how to choose? From weddings to running errands, our Ultimate Lipstick Guide has you covered on the perfect shade and formula for every occasion. 100% PURE’s beginner’s guide to natural lipstick (and for the more acquainted) will leave you feeling more confident in choosing the best color and lipstick formula to fit your craving.

What Lipstick Finish Should I Get?

While the actual lipstick shade might be the main attractant to a particular natural lipstick, the second most important factor is the lipstick finish. We offer so many varieties of finishes that we’re pulling together a Lipstick Finish 101 to help you find exactly what you’re looking for in a natural lipstick. It’s important to consider what types of finishes will work for your look; that seemingly perfect red lipstick with subtle blue tones and high shine might overpower your skin tone or style, making it a full on miss. We’re here to help you avoid those missteps altogether!

Types of Lipstick Finish

lipstick swatch chart

Matte and gloss and satin, oh my! A red isn’t just red when you start to factor in finish types. Have you ever stood in your local paint department, obsessively comparing eggshell to semi-matte paint chips? Well, choosing your lipstick is just like choosing your wall paint finish. Lipstick finish matters, and can drastically change the vibe of any color. We’re putting our theory to work by comparing varying finishes, to make it easier for you to decide which finish is best for you. Peep below to explore high impact lipstick finishes to low-key pouts.

high glossed lips
High Gloss
Try: Lip Caramel: Red Velvet

To sum up this high gloss lipstick finish, think vintage candy red convertible. It’s here, it’s bold, and it demands to be seen. High gloss shine is extra in a big way. This unforgettable finish is perfect for making your pout the center of attention while the rest of your makeup takes a backseat.

glossed lips
Gloss
Try: Fruit Pigmented Pomegranate Oil Anti Aging Lipstick: Dahlia

Richly pigmented, smooth and ultra hydrating best describe a traditional gloss finish lipstick. These classic creamy formulas are the perfect balance of high shine and matte. The Goldilocks of lipstick finishes. Because of the ultra creamy formula, gloss lipsticks perform best when used in conjunction with a natural lip liner to prevent bleeding or feathering.

satin lips
Satin
Try: Fruit Pigmented Pomegranate Oil Anti Aging Lipstick: Poppy

Are you also picturing flowing, silk fabric gently waving in the wind? Satin finish gives off that perfect middle ground shine. The majority of satin finish lipsticks are highly pigmented and opaque, giving a smooth feeling (and lustrous look) on your lips.

creamstick lips
Cream
Try: Fruit Pigmented Lip Creamstick: Perfect Naked Pout

A cream finish lipstick is satin’s close relative with a little less sheen. Even though this doesn’t fall into the red category, the creamstick is in a category of their own and deserved to be included. Exactly like it sounds, the creamy texture is anything but waxy or stiff. This formula is perfect for an all over buildable coverage.

semimatte lips
Semi-Matte
Try: Cocoa Butter Semi-Matte Lipstick: Sonora

Semi-Matte and matte lipsticks are the latest (and we predict an everlasting) makeup trend. Every beauty lover in-the-know has a few matte lipsticks in their regular rotation. Matte lipsticks are the complete opposite of gloss or shine. The flat and almost powdery finish pushes the envelope of “wearable” colors to achieve universally flattering hues. Have you seen Cocoa Butter Semi-Matte Lipstick: Tempest? Who would have thought a “daring” violet shade would be such a complementary shade to all skin tones.

sheer lips
Sheer
Try: Fruit Pigmented Lip Glaze: Pomegranate

A Lip Glaze is a hybrid of a lipstick and lip balm. It’s best used when you’d like a sheer to semi-sheer layer of color on your lips for a low maintenance look. This barely there lip product will deeply moisturize your pout while it enhances your lips natural beauty. The semi-transparent pop of color will become a staple on your “I woke up like this” days.

stained lips
Stain
Try: Fruit Pigmented Lip & Cheek Stain: Cherry

Lip stains are the perfect lip product for tinting and enhancing your natural lip color. Stains are extremely pigmented. One of the best qualities of a lip stain is that they’re very buildable to achieve your desired color intensity. A stain’s effect can best be described as what your lips might look like after eating fresh berries. The fast drying, concentrated formula is long lasting and not easily removed once applied.

tinted lips
Tint
Try: Fruit Pigmented Lip & Cheek Tint: Cranberry Glow

Meet your multi-tasking hero. A distant cousin of a stain, a lip tint is slightly more forgiving with its blendable and buildable formula. Lip and Cheek Tints are made is a creamier base than its liquid relative and are a step above on opacity compared to a lip butter. It’s classic compact push-pop tube makes it super travel-friendly for adding color on-the-go.

simmery glossed lips
Shimmer
Try: Gemmed Lip Gloss: Garnet

Remember High Gloss? Meet its close friend Shimmer. Shimmery gloss has the same high impact shine without the deep saturated pigmentation. Any lip product included in the shimmer category will have light reflecting qualities that will make your lips sparkle and shine. Color opacity on shimmery glosses usually leans light to none at all.

butter lips
Butter
Try: Fruit Pigmented Lip Butter: Pomegranate

A lip butter is best described as your favorite lip balm with the tiniest bit of color. The ultimate goal of a lip butter is hydration and healing for your lips, with just an added touch of pigment. Lip Butters are the even more low maintenance versions of a Lip Glaze. Swipe on with your finger or a Cruelty Free Retractable Lip Brush L10 and you’re good to go!

100% PURE Lipstick Formula Breakdown

Are you ready to make the switch and swap out your conventional lipsticks? Our fruit pigmented natural lipsticks have been perfectly formulated with coloring from pomegranates, raspberries, and plums -- not synthetic toxic dyes. When you look below at our brilliant lipstick swatches, you’ll wonder why you ever considered red dye #7 as the “perfect red lip.” Besides the obvious eye candy, 100% PURE lipsticks are packed with antioxidants, vitamins, and deeply moisturizing butters for a multitasking lip treatment. It’s a 2-for-1; basically beauty and brains in a lipstick tube. Summer might be winding down but our How To: 3 Summer Makeup Looks, where our natural lipsticks shine, can easily carry you well into the start of fall (and the new school year).

What Skin Undertone Am I?

No matter if your skin is fair, medium, or deep, everyone has a tone to their skin; that’s the most important factor to consider when searching for your perfect shade of lipstick, since you’re essentially color-matching. Check out a basic color wheel: you’ll see that ‘cool’ tones inhabit one side of the wheel, ‘warm’ tones inhabit the opposite side, and green lives somewhere in between. This ‘green’ (aka ‘olive’) tone is considered more neutral, as it splits the difference between both sides of the wheel.

The general rule of thumb is that you choose colors that match your skin tone, but it’s ultimately up to you to rock whichever color you feel fabulous wearing! Check out the basic skin tone breakdown below (it’ll help you navigate the guide that lies ahead):

COOL SKIN TONES: Pink, Blue undertones
WARM SKIN TONES: Yellow, Golden undertones
OLIVE SKIN TONES: Mix of Green, Red, and Yellow undertones

6 Natural Lipstick Formulas

Peek below for our complete breakdown of every 100% PURE lipstick formula with swatches and on-point shade descriptions just for you.

Semi-Matte Lipstick Cocoa Butter Semi-Matte Lipsticks
Finish: Semi-Matte
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Shade Range: 11
Cocoa Butter Semi-Matte Lipsticks Swatches

Our rich fruit pigmented semi-matte lipsticks have been a top-seller since their launch last fall, and for good reason! We’ve formulated eleven bold, on-trend shades so you don’t need to compromise beauty for your health. “Most matte lipsticks contain tons of toxic chemicals and are full of heavy metals. Being that 100% PURE lipsticks are colored from berries, the heavy metals and toxins are not a concern with 100% PURE formulas" says Susie Wang, co-founder of 100% PURE. Forget what you know about conventional matte lipsticks that leave your lips dry, cakey, and flakey. We’ve formulated our natural lipsticks in a velvety, hydrating base of cocoa butter and shea butter to moisturize your pout. Did you know that our Cocoa Butter Semi-Matte Lipsticks are also vegan and gluten free? Rice powder was a key ingredient in achieving that perfect matte finish.

PRO TIP: Expand your Cocoa Butter Semi-Matte Lipsticks shade range but mixing two or three lipsticks together. Create a custom shade that’s truly unique to you.

Shade Description: Dusty nude pink
Best Skin Tone and Undertones: warm, cool, or olive
Shade Description: Clay orange nude
Best Skin Tone and Undertones: warm or olive
Shade Description: Vibrant coral pink
Best Skin Tone and Undertones: warm or olive
Shade Description: Vibrant orange
Best Skin Tone and Undertones: warm or olive
Shade Description: Orange red
Best Skin Tone and Undertones: warm or olive
Shade Description: Fuschia
Best Skin Tone and Undertones: cool or olive
Shade Description: Deep berry red
Best Skin Tone and Undertones: warm, cool, or olive
Shade Description: Classic brick red
Best Skin Tone and Undertones: cool or olive
Shade Description: Neon lilac
Best Skin Tone and Undertones: cool or olive
Shade Description: Deep berry purple
Best Skin Tone and Undertones: cool or olive
Shade Description: Deep eggplant
Best Skin Tone and Undertones: cool or olive
Gloss Lipstick Fruit Pigmented Pomegranate Oil Anti Aging Lipsticks
Finish: Gloss,Satin
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Shade Range: 11
Fruit Pigmented Pomegranate Oil Anti Aging Lipstick Swatches

Pomegranate is one of our favorite fruits for so many reasons: it’s chock-full of potent fruit pigment as well as vitamin c and anti-aging antioxidants. We’ve formulated our Fruit Pigmented Pomegranate Oil Anti Aging Lipsticks with super moisturizing pomegranate oil in a creamy base of shea butter; this super concentrated anti-aging formula will keep your lips soft with long lasting color. It’s basically a lip treatment that happens to be in your perfect lipstick shade. Do You Know What's Really In Your Natural Lipstick? Unlike conventional lipsticks, our natural lipstick formulas are made without synthetic chemicals, dyes, preservatives or toxins. It’s a common misconception that natural means sacrificing wearability and durability, but we’re here with a very important message: there’s no need to sacrifice beauty for health when you’re choosing truly natural lipsticks!

PRO TIP: Want a matte finish? After applying your favorite Fruit Pigmented Pomegranate Oil Anti Aging Lipstick shade, lightly dust our Bamboo Blur Powder with our Cruelty Free Crease Brush E40 on top of your lips. Voila!

Shade Description: True pale pink
Best Skin Tone and Undertones: warm or olive
Shade Description: Deep, neon red-orange
Best Skin Tone and Undertones: warm or olive
Shade Description: Berry red
Best Skin Tone and Undertones: cool or olive
Shade Description: Deep wine red
Best Skin Tone and Undertones: cool or olive
Shade Description: Bright blood red
Best Skin Tone and Undertones: warm, cool, or olive
Shade Description: Deep Pink
Best Skin Tone and Undertones: cool or olive
Shade Description: Bright bubblegum coral
Best Skin Tone and Undertones: warm, cool, or olive
Shade Description: Coral Pink Nude
Best Skin Tone and Undertones: warm, cool, or olive
Shade Description: Berry Pink Mauve
Best Skin Tone and Undertones: cool or olive
Shade Description: Bright Pink
Best Skin Tone and Undertones: warm, cool, or olive
Shade Description: Coral Pink
Best Skin Tone and Undertones: Best Skin Tone and Undertones:
Semi-Opaque Gloss Fruit Pigmented Lip Glaze
Finish: Semi-Opaque Gloss
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Shade Range: 20
Fruit Pigmented Lip Glaze Swatches

Have you been looking for that perfect blend of a lipstick and lip balm? Look no further than our Fruit Pigmented Lip Glaze. Our cruelty free lip formula was created to give you the finest sheer wash of color for your lips.All twenty gorgeous lip glaze shades will cover your lips with highly nourishing vitamins and antioxidants. Treat your lips to deep hydration with skin softening avocado butter and cocoa butter. Lip Glazes are perfect for on-the-go makeup application; quickly swipe onto lips and you’re ready to get back to it! Stash one in your pocket book, gym bag, or office drawer.

PRO TIP:Oh no! You accidentally extended your Lip Glaze bullet too far out and it broke off! Don’t stress, pop the bullet into a small container with a lid and apply as normal with our Cruelty Free Retractable Lip Brush L10.

Shade Description: Warm peachy brown
Best Skin Tone and Undertones: warm or olive
Shade Description: Medium pink
Best Skin Tone and Undertones: warm, cool, or olive
Shade Description: Coral nude
Best Skin Tone and Undertones: warm or olive
Shade Description: Dusty rose nude
Best Skin Tone and Undertones: warm, cool, or olive
Shade Description: Peachy coral
Best Skin Tone and Undertones: warm, cool, or olive
Shade Description: Warm dusty pink
Best Skin Tone and Undertones: warm or olive
Shade Description: Red coral
Best Skin Tone and Undertones: warm, cool, or olive
Shade Description: Deep berry brown
Best Skin Tone and Undertones: warm, cool, or olive
Shade Description: Deep mauve pink
Best Skin Tone and Undertones: warm, cool, or olive
Shade Description: Deep peachy coral
Best Skin Tone and Undertones: warm or olive
Shade Description: Purple pink
Best Skin Tone and Undertones: cool or olive
Shade Description: Deep berry pink
Best Skin Tone and Undertones: cool or olive
Shade Description: Deep pink brown
Best Skin Tone and Undertones: warm, cool, or olive
Shade Description: Deep pale mauve
Best Skin Tone and Undertones: cool or olive
Shade Description: Deep pink mauve
Best Skin Tone and Undertones: warm, cool, or olive
Shade Description: Dusty nude pink
Best Skin Tone and Undertones: warm, cool, or olive
Shade Description: Deep brick red
Best Skin Tone and Undertones: warm or olive
Shade Description: Soft berry pink
Best Skin Tone and Undertones: warm or olive
Shade Description: Deep purple berry
Best Skin Tone and Undertones: cool or olive
Shade Description: Deep pinky red
Best Skin Tone and Undertones: warm, cool, or olive
Sheer Lipstick Fruit Pigmented Lip Butter
Finish: Semi-Sheer
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Shade Range: 4
Fruit Pigmented Lip Butter Swatches

Are you looking for a subtle hint of color with the nourishing base of avocado, shea, and cocoa butter? Give your lips a cooling peppermint refresh with our Fruit Pigmented Lip Butter Collection for on-the-go lip application. Our super hydrating lip butters will moisturize with a little kick of color while you’re out and about. The non-greasy, creamy formula will leave your lips silky and lightly pigmented all day long. Each lip butter is colored from natural fruit and berry pigments for that perfect healthy lip shade for all skin tones.

PRO TIP:Keep your Lip Butters fingerprint free by applying butters to your lips with our Cruelty Free Retractable Lip Brush.

High Gloss Liquid Lipstick Lip Caramels
Finish: High Gloss
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Shade Range: 10
Lip Caramel Swatches

We created the Lip Caramel Collection for all beauty lovers who want intense, highly-pigmented liquid lipsticks. The deeply saturated shades are colored from natural fruit pigments and achiote seeds; did you know that achiote seeds were used by many ancient civilizations? Mayans used the seeds to create body paint, the Waiapi used it for insect protection, and Aztecs added it to delicious chocolate drinks. We’ve harnessed this historical seed’s intense color into a lightweight lip formula perfect for twentieth century beauty. Our innovative lip caramels combine the smooth texture of gloss with the high performance effects of a lip stain. With a wide range of beautiful shades to choose -- from nudes to magenta to deep plum -- each lip caramel’s subtly sweet scent of vanilla and caramel will leave you reminiscing over delectably sweet treats!

PRO TIP:Apply the Lip Caramel directly to lips, outlining first for a clean line. Leave as is for a high gloss finish, or blot gently with a tissue for a stained look.

Shade Description: Peachy nude
Best Skin Tone and Undertones: warm or olive
Shade Description: Pinky brown nude
Best Skin Tone and Undertones: warm, cool, or olive
Shade Description: Medium rosy nude
Best Skin Tone and Undertones: cool or olive
Shade Description: Deep mauve brown
Best Skin Tone and Undertones: cool or olive
Shade Description: Bright berry
Best Skin Tone and Undertones: cool or olive
Shade Description: Deep classic red
Best Skin Tone and Undertones: warm or olive
Shade Description: Deep classic red
Best Skin Tone and Undertones: warm, cool, or olive
Shade Description: Medium pink-purple
Best Skin Tone and Undertones: cool or olive
Shade Description: Deep purple wine
Best Skin Tone and Undertones: cool or olive
Shade Description: Bright coral pink
Best Skin Tone and Undertones: warm, cool, or olive
High Gloss Lip Gloss Gemmed Lip Gloss
Finish: High Gloss
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Shade Range: 8
Gemmed Lip Gloss Swatches

Our Gemmed Lip Gloss Collection was inspired by the beauty of semi-precious and precious stones. We couldn’t help but want to capture the multidimensional sparkle and glimmer in a natural lip gloss formula. The high intense shine from vitamin e and vegetable glycerin is deeply moisturizing, without any tacky or sticky feeling left on your lips. Our sheer formula is made with six finely crushed gemstones: Labradorite, Moonstone, Australian Opal, Pyrite, Sunstone and Mica. The lip gloss applicator was thoughtfully made with a hole in the center so it can hold more product, to allow for faster and easier application.

PRO TIP:Our long lasting Gemmed Lip Gloss can be used by itself or layered on top of our other natural lipsticks to create more dimension and high gloss to your lips.

Shade Description: Sheer peachy red
Best Skin Tone and Undertones: warm or olive
Shade Description: Sheer pinky red
Best Skin Tone and Undertones: warm, cool, or olive
Shade Description: Sheer peachy nude
Best Skin Tone and Undertones: warm or olive
Shade Description: Sheer pinky purple
Best Skin Tone and Undertones: cool or olive
Shade Description: Sheer mauve nude
Best Skin Tone and Undertones: warm or olive
Shade Description: Semi-sheer deep magenta
Best Skin Tone and Undertones: cool or olive
Shade Description: Sheer pale nude
Best Skin Tone and Undertones: warm, cool, or olive
Shade Description: Semi-sheer deep red
Best Skin Tone and Undertones: cool, or olive

If you can’t get enough lipstick eye candy, check out our Top 10 Lipsticks Inspired by Roses. Have you ever wondered what colors your lipstick? Question answered on our in-depth dive into Do You Know What's Really In Your Natural Lipstick?

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