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Finding the Best Foundation for Dry Skin

How to deliver moisture and hydration to dry skin using a full coverage foundation

Written by: 100% PURE®
Fruit Pigmented Water Foundation & BB Cream

When it comes to the best foundation for dry skin, we’ve got the competition beat. 100% PURE is already known for the best natural foundations because we formulate without toxic ingredients and color with vitamin-rich fruit pigments. To nourish dry skin, we double down on oil for moisture, and water for hydration. If your dry skin could use an injection of H2O, you’ll be thrilled to hear that we’ve revamped our oldie-but-goodie sheer Water Foundation. Our NEW Water Foundation* formula soothes dry skin and delivers gloriously dewy full coverage. Non-drying full coverage for dry skin?! Yes, please!

*Our NEW Full Coverage Water Foundation is currently only available as a limited release in our Ultimate Beauty Gift promotion.

Do You Need a Foundation for Dry Skin?

If you’ve got dry skin, the symptoms are pretty tough to ignore. Most of these symptoms will sound familiar: itching, tightness, flaking, or dry patches in your makeup. Cleansing and exfoliating can feel like a balancing act between happy and angry skin. Moisturizing can be a let down if you’re not using the right product. Last but not least, applying foundation can be downright uncomfortable.

Dry skin is categorized by dehydrated upper layers of the epidermis, meaning skin is lacking sufficient levels of both hydration and moisture. To find sustainable relief, you’ll need to replenish dry skin with both oil and water on a regular basis. According to the American Academy of Dermatology, factors like age, climate, and even our jobs can cause or exacerbate conditions for dry skin (think AC cranked too high in the office). So if you wear makeup, it’s important to shield skin from excessive dryness with a natural foundation that’s both hydrating and moisturizing.

new water foundation swatch charts

Water Foundation: the Best Foundation for Dry Skin

If you’re a hardcore 100% PURE fan, you’ve known about our super hydrating Water Foundation for a while. Our previous formulation delivered hydration and moisture to dry skin, but didn’t offer much in the way of coverage. For those of you looking for a full coverage foundation for dry skin, we’ve revamped our Water Foundation line just for you!

Our newly formulated line of Water Foundation is built to gently soothe and replenish dry skin, without sacrificing the benefits of a full coverage foundation. Are you living with dry skin and redness, dark spots, or inflammation? This full coverage foundation will help balance your skin tone as it glides over dry patches with a liquid-cream body and blends into skin like water. The lightweight, dewy finish makes it the best foundation for dry skin, or anyone looking for a barely-there feel from their full coverage foundation.

Current (Sheer) Water Foundation

Body: liquid

Finish: ultra dewy

Coverage: sheer

NEW Water Foundation

Body: liquid / lightweight cream

Finish: dewy

Coverage: full

water foundation with aloe background

Soothing Natural Ingredients in Foundation for Dry Skin

If you’ve got dry skin, it can be tough to find a non-irritating and non-drying natural foundation. To spare your skin from testing dozens of drying foundations, we’ve amped up hydration and moisture in our formulas. We use plant based chemistry in our fruit pigmented makeup to nourish and protect, so you can be sure you’re using the best foundation for dry skin.


A high percentage of aloe juice in our Water Foundation spells relief for thirsty skin; that means less itching, flaking, and cracking when applying your foundation. Aloe has been a long time ally for those suffering from eczema, acting as a potent anti-inflammatory for reducing irritation. Aloe has become synonymous with ‘soothing’, making it a shoe-in for treating dry skin. You’ll find aloe at the top of our BB Cream ingredients list for the same reason!


Acai oil is added to our Water Foundation to aid in protection and moisture retention for dry skin. The antioxidants in acai help to fight environmental pollutants that can dehydrate or weather the skin. The high content of fatty acids in this little superfruit is icing on the cake.


Oil from this antioxidant packed fruit makes our Water Foundation a true hero when it comes to packing in hydration and moisture. Antioxidants help block free radicals that can dry skin over time. Pomegranates are also a great source of vitamin C, which aids in skin’s moisture retention.


Bilberry, the European cousin of blueberry, is a star ingredient in our medium to full coverage BB Cream. Bilberry oil helps to enrich dry skin with fatty acids for moisture and suppleness.

We never use synthetic emollients or chemicals that might irritate or inflame your skin. When you don’t choose a natural foundation, you could be exposing your dry skin to some unfortunate side effects. For example, some foundations use alcohols to give a mattifying effect, when certain alcohols can be extremely drying for skin. To be safe, opt for a truly natural foundation.

100% PURE BB Cream shades

Add a Natural Moisturizer

If your skin is severely lacking in hydration, be sure to choose the best moisturizer for dry skin and make it part of your daily routine. By layering a foundation for dry skin over your moisturizer, you can help skin fight and survive the harsh effects of dehydration. Look for ingredients like hyaluronic acid and waters from hydrating plants. Adding a daily moisturizer to skin will keep it soft and replenished, especially on days when you’re going foundation-free.

Those of you with normal to dry skin: this one’s for you! Not sure what skin type you have? Take a few minutes to review the common skin types and decide which set of symptoms best reflects your own skin! We’ll set you up with a skin care routine that’s right for you.

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