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Festival Beauty Trends

The biggest makeup trends we saw at the desert festivals.

Posted on April 23, 2017
Written by: 100% Pure
festival

This spring, glowy fresh faces and soft feminine details made star appearances in the desert festival lineup. Looks were a little more natural and low-maintenance than last season. 2016’s heavy contouring and dramatically rimmed eyes are moving aside for a more organic, French beauty meets flower child vibe. We’re loving that color is coming back and we’re totally on board with looks that work subtle bright hues into otherwise understated, super-relaxed palettes. Think more romantic, less vixen. Here we’ve rounded up our favorite desert festival beauty trends.

100% PURE® Gemmed Luminizer: Rose Gold
Glow On Girl

We couldn’t get enough of the super glowy looks we saw, ranging from subtle catch-the-light luminescence to high-beam radiance. Soft strobe-like accents shape your cheekbones and leave your face with a super natural and healthy finish. A good luminizer will work with your skin tone to banish dullness, and can be built up for more dramatic nighttime shimmer. To get glowing, work our Luminous Primer onto freshly cleansed skin for a flawless canvas. This primer’s light-reflective pigments will diffuse flaws and illuminate your entire face. Next, mix a drop of our All Over Glow in Lightly Sun Kissed or Deeply Sun Kissed into your favorite Bamboo Blur Tinted Moisturizer, and apply as you would foundation for a sun-kissed, radiant base. Finish with our Gemmed Rose Gold Luminizer or Gemmed Moonstone Luminizer on the highest point of your cheeks for an eye-catching highlight.

100% PURE® Vitamin C Serum
#nomakeup Movement

Ms. Keys led the #nomakeup charge in 2016, and we’re loving that the look is starting to gain traction. This year, we spotted festival goers pairing naked faces with bold accessories, and we were totally hooked. A makeup free face might feel a little scary at first, but with the right skin care, you’ll feel totally confident putting your fabulous nude visage forward. Taking care of your dermis is key. To get the #nomakeup look, the trick is to start the pm before. Apply our Vitamin C Serum before you snooze to encourage collagen production while you sleep. This product’s high concentration of vitamin C will brighten your skin tone and stimulate cellular renewal (so important if you’re trying to ditch foundation). If you’d like to double down, end your night with a relaxing and Bright Eyes Masks. In the AM, fight inflammation and puffiness around the eye area with our Coffee Bean Caffeine Eye Cream. Caffeine-rich green tea and moisturizing rosehip oil make this product an absolute warrior in battling puffiness and dark circles. Finally, make sure your skin is hydrated with our Organic Matcha Anti-Aging Moisturizer, a potent blend that includes shiitake and reishi mushrooms, Oregon grape root extract and sea buckthorn oil. Rock your fresh face with a bright turban or headscarf like Alicia’s. So good.

100% PURE® Cocoa Butter Semi-Matte Lipstick: Tempest
Go Bold or Go Bolder

We were totally into the bold lips we saw being rocked by a few festival beauty queens. Bright, fun hues stood out in a sea of more chocolatey, cinnamon hued pouts from last season. Get the look by adding a bright lip onto an otherwise nude or understated face; think natural beauty swipes a coral lipstick on in the back of a cab vibes. Oops, I accidentally look amazing. Our Cocoa Butter Semi-Matte Lipsticks comes in a few shades that will help you nail this. Cocoa Butter Semi-Matte Lipstick: Tempest is our fave hue at the moment. The formula is super long-wearing and will keep you matte but never dry.

100% PURE® Pro-Vitamin B5 Smoothing Hair Serum
Fishtails, Braids and More Twists

Braids were huge last year, and we’re all for keeping that train going for..ever? We totally loved the ultra romantic festival looks we saw last weekend - think fishtails, reverse french braids, upside down twists, and stunning waterfall braids. Trust us when we say that you don’t have to be an Instagram model with twelve stylists to get your hair into one of these looks. For dramatic braids, full hair is key. Cue our Volumizing Kelp and Mint Conditioner 8 oz, an invigorating product that will restore bounce and body to your locks. Directly before styling, work a smoothing and detangling serum into your hair to get it ready for sectioning. Our smoothing Pro-Vitamin B5 Smoothing Hair Serum is an all-star formula to use here. You’ll be left with more manageability, but never greasiness or heaviness.

eyeliner look
Upside Down

If Queen Bey is doing it, we’re on board, so we were sold on “upside down” eye makeup as soon as she wore green liner under her waterline. This look also slayed in the desert this festival season. We spotted it being rocked in a variety of bright hues (blues and greens were our fave). This is another trend that subtly incorporates color into your look without going full blown maximalist. We made a tutorial on how to get this upside down eye liner look, and we’re all for extending this past festival season.

100% PURE® Fruit Pigmented Lip & Cheek Tint: Pink Grapefruit Glow
Pretty In Pink

Call us romantic, but we couldn’t get enough of the soft pink, ultra feminine hues we were seeing on eyes and cheeks. We spotted festival goers with absolutely adorable blushed looks and matching stained pouts. To get the look, try our Fruit Pigmented Blush: Chiffon for a girly glow. You’ll want to apply this with our Cruelty Free Blush Brush F20 that will diffuse pigment (no clown circles). Pair this cheek with our Fruit Pigmented Lip & Cheek Tint: Pink Grapefruit Glow for an ultra sweet matchy-matchy look. For a more natural pink bloom, our Fruit Pigmented Pretty Naked Palette is a total one stop shop that features five soft tones that let you blend and combine colors to create a soft and subtle look.

festival look
Botanical Babes

Did we mention that we tend to take our beauty cues from Queen Bey? We were excited to see ladies sporting botanical babe accents like the one Queen mom-to-be wore in her gorgeous maternity photo shoot. We made a tutorial on how to get this flower goddess look, and we’re all for translating her look into a festival season trend.

Creamy nail polish
Almond Nails

We’re still obsessing about the almond shaped nails we saw, a super chic festival look that can pull an outfit together like no other. To get the almond nail, file your nails at an angle then round out the top. We love the shape in neutral tones: think soft mauves, pinks and beiges that look really beautiful with single accent nails or gold jewelry. We have you covered here with our wide selection of PURE neutral tones. Go for our 10-Free Nail Polish in Velveteen or Aberdeen.

100% PURE® Green Tea Fiber Brow Builder: Medium Brown
The Year of the Brow

Brows were a key part of our favorite festival looks this season. With minimal makeup, bushy, defined brows will pump up the edgy factor of your look. The best brows we saw hit that sweet spot somewhere between bushy and groomed. To get this look, a dependable brow product is key. Our multi-tasking long last brow gel works to shape, fill and set all in one go. Apply with our Cruelty Free Dual Ended Eye Brow Brush for ultimate precision and even distribution. Follow with our Green Tea Fiber Brow Builder for volume and non-sticky hold. The trick is to get just the right amount of wild, while still keeping the situation under control. Swipe a light coat of our Fruit Pigmented Blush in Healthy on a well cleansed, moisturized, and foundation free face for a super natural look that lets your brows take center stage.

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