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 * 100% Pure has been featured in over 500 US and International magazines,
newspapers and T.V. Networks (below is a sampling).
Featured on for beauty item of the month

100% Pure Lengthening & Conditioning Mascara with Fruit Pigments BEAUTY ITEM OF THE MONTH

Discover the natural beauty of mascara made with 100% natural fruit and vegetable pigments and fruit aromas that are unique in the beauty industry. It’s made without chemical preservatives, artificial ingredients and synthetic chemicals found in some cosmetics so it’s perfect for everyone, even those with sensitive eyes or contact wearers. Discover this and other 100% natural products from 100% Pure Cosmetics on QVC.

100% Pure Lengthening & Conditioning Mascara with Fruit Pigments A74684 •
                                                                  For more information
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100% Pure website featured in www.storeadore.com

As bona fide beauty addicts, we spent many a Saturday night (in our more single states) hunting, gathering, stirring and brewing batches of creative concoctions to slather on our skin. 100% Pure is the result we were looking for, though never quite achieved. This Berkeley-based organic apothecary creates 100 percent vegetarian and vegan products comprised of ingredients like white tea, extracts of cranberry, blackberry and pomegranate, essential oils of blood oranges and eucalyptus, cinnamon, thyme, rosemary, cocoa beans, cocoa butter, honey, and other delicious natural treasures. You won’t find synthetic chemicals, parabens, sulfates, phthalates, alcohol, animal by-products, artificial colors or fragrances, or any other toxic ingredients. What’s interesting is that despite their all-natural-all-the-time approach, the products are incredibly pretty. The shower gels are as colorful as the fruit from which they sprung—the Fresh Squeezed Strawberry Lemonade Juicy Shower Gel looks good enough to drink, and the Organic Blueberry Shower Gel resembles a syrup you’d want to pour over pancakes. The formulations are pleasing in practice, too, all foamy and hydrating, creamy and nourishing. One of our favorites, the Organic Vanilla Buttercream Body Scrub with pure Tahitian Vanilla absolute and Madagascar Bourbon Vanilla extract, leaves us as smooth as can be and smelling as sweet as a cupcake. If all this doesn’t entice you to try them, read the comments on the site’s Testimonial page—seems everyone from ultrasensitive babies to ultra-picky babes love the stuff.

Coco Berry Lip & Cheek Tints featured on phillyBurbs.com

100% Pure’s Lip and Cheek Tint—I’ve mentioned these adorable popsicle-like pushups before, but I have only grown to love them more over the past couple of weeks. 100% Pure is an innovative company that uses fruit pigments to create completely safe and natural cosmetics. These tints are so easy to use, plus they’re packed with anti-aging vitamins and antioxidants. I am currently digging the Shimmery Cocoa shade. It’s a rich, burnt bronze color that is perfect for summertime.
100% Pure’s Lip and Cheek Tint, $15 online

White Chocolate Products featured in NineByZero Magazine Online Magazine.

100% Pure White Chocolate Cocoa Bean Body Cream: luxuriously rich and fast absorbing, it softens, moisturizes and increase elasticity while nourishing the skin with healing nutrients. Packed with powerful vitamins and antioxidants that repair and protect against free radicals and environmental damage. Row green coffee stimulates circulation and is also rich with antioxidants. Delicious aroma of pure chocolate absolute will intoxicate. 100% vegan.

Organic White Chocolate Shower Gel is featured in StoreDore Online Magazine.
Products from 100% Pure, a Berkeley-based, cruelty free, organic apothecary are exactly as billed. Instead of synthetic chemicals, parabens, preservatives, and sulfates, the potions are comprised of fruits, oils, extracts, and such. 100% Pure White Chocolate Shower Gel ($15) is an all-natural infusion of white tea, honey, coconut, pure chocolate absolute, white Belgian chocolate, green coffee extract, and other delicious ingredients. It’s rich and foamy, hydrating and nourishing, and oh-so sweet to smell.
Organic Coffee Bean Caffeine Eye Cream featured online blog Ecollo

Organic Coffee Bean Caffeine Eye Cream by 100% Pure

The words "coffee bean" and "caffeine" are some of my favorite in the English language, so naturally when I saw the them all on one label, my eyes were instinctively drawn to the product. I would of course expect to see that type of vocabulary on some type of espresso or related beverage, but eye cream?

Sure enough instead of looking at some java, I was staring at the Organic Coffee Bean Caffeine Eye Cream by 100% Natural. Full of antioxidants and vitamins to fight the effects of aging, the cream reduces puffiness and dark circles, common to the area around the eyes. The cream contains natural and organic ingredients including organic green tea and green coffee, as well as vitamin E and vitamin C. The cream even boasts the ability to negate the need for undereye concealer with regular and consistent use. And in keeping with other 100% Pure products, you won't find artificial fragrance, color or chemical preservatives. 

Not only does the eye cream contain only natural, vegetarian ingredients, it's conveniently available at Bath & Body Works.

Oh who am I kidding, they had me at "caffeine".

article title

Beauty by God by Shelly Ballestero

"Some great lipsticks without the added beetle juice or other funky stuff are; www.100percentpure.com (a very cool site with amazing organic products) lip-ink"

100% Pure Shower Gel featured in http://www.whiteapricot.com

We don’t know about you but we are tired of natural shower gels that don’t lather well and don’t even get us started on the same old tired fragrances. Enter one of our new favorite products, the shower gel from 100 Percent Pure. This all-natural non-irritating, non-stripping and non-dehydrating product foams up like nobody’s business, leaves no soapy residue and comes in a delightful assortment of fresh scents. Our current favorite is Strawberry Lemonade, made from real strawberries and lemon juice and loaded with antioxidants and Vitamins C and E. It smells so much like the real deal that you will want to pour it in a pitcher and serve it over ice. The best part is that not only will your skin be squeaky-clean, but your conscience will be, as well, because 100 Percent Pure products are vegan and cruelty-free. Made from nothing but food ingredients, the products are never tested on animals and the company takes great pride in its animal activism and the fact that it works diligently to support the causes that help promote ethical animal treatment. www.100percentpure.com.

Organic Coffee Bean Caffeine Eye Cream featured online blog Eco Pretty
Know how a cup o' joe gets ya going in the morning? Well, topically applied caffeine also perks up the skin. It increases circulation, making it an ideal ingredient in facial moisturizers, cellulite lotions—and especially eye creams.

100% Pure's Organic Coffee Bean Eye Cream is hands-down the best peeper product I've ever used. I'm amazed at how well it's diminished my under-eye circles. No other eye cream has come close to its effectiveness ((and I've used it for only 2 weeks).

Pretty factor: A powerful caffeine combo of organic green and white tea plus green coffee de-puffs, boosts blood flow to the area, and provides antioxidant protection. Blackcurrant oil—one of the best sources of essential fatty acids—moisturizes, plumps and reduces inflammation. The cream gets bonus points for its hygienic pump container.

Eco factor: 100% Pure truly lives out its name. Products lack synthetic chemicals, parabens, phthalates, petro-chemicals, sulfates or other harsh detergents, propylene glycol, PEGs, animal by-products, filler ingredients (thickeners, emulsifiers, etc), artificial colors or fragrance, or genetically modified ingredients (GMOs)

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