Truly, Cruelty Free

When cosmetic companies claim "no animal testing", it may not

always be entirely true. The final formula may not be tested,

but each chemical ingredient must be tested in order for the

ingredient to be FDA approved. Since all 100% Pure formulas

are made only with food ingredients, none of our ingredients were

ever tested on animals. In fact, 100% Pure loves and

respects all animals and are proud animal activists that support

causes that help to promote the ethical treatment of animals.

100% Pure formulas are all cruelty free and vegan (without the

use of animal ingredients- except when honey is used

as bees are not harmed while honey is collected).